Brand Management

Great Articles About Brand Management from Kalicube and from Around the Web

In marketing, brand management begins with analysing how a brand is currently perceived in the marketplace, moves to planning how the brand should be perceived if it is to achieve its goals, and continues with ensuring that the brand is perceived as planned and secures its goals. Wikipedia

Recommended Articles About “Brand Management”

  1. Brand management in marketing: Wikipedia defines brand management in the context of marketing and target markets.
  2. Brand management and how it works: this article explains what brand management is, how it works in terms of customer engagement, competition in the markets, and the management of a company and some related examples.
  3. Brand management and social media: here is a comprehensive article discussing about  introduction to brand building through social media.
  4. How to manage your brand with Google: this article talks about the importance and principles of brand management, brand positioning,  and brand asset management.
  5. Brand Management with The Kalicube Process: learn about effective and proven Kalicube Process in the context of managing and optimising your Brand SERPs and Knowledge Panels.
Brand SERP Layout

Brand SERP Layout

What Does a Typical Brand SERP Look Like? Generally speaking, on a well-balanced, optimised Brand SERP you can expect seven Blue Links, three Rich Elements, and a Knowledge Panel on…

What is Entity Identity in SEO?

What is Entity Identity in SEO?

In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience…

Who is Your Brand SERP Important to?

Who is Your Brand SERP Important to?

Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it…