How Do You Make AI Talk About You? (Talking with the Experts)
How Do You Make AI Talk About You? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard explains the importance of creating consistent, credible content to build a strong personal brand and enhance online visibility. He shares how publishing on platforms like Forbes and creating content on his own website strengthens his authority, allowing search engines like Google, Bing, and ChatGPT to recognize and promote his expertise. Watch the video until the end.
What you’ll learn:
00:00 Jason Barnard
00:01 How Can an Entrepreneur Ensure Their Credibility and Visibility Across Different Platforms and Search Engines?
01:06 How Do the Differences in How Search Engines Cite Sources Create an Opportunity to Have a Knowledge Panel?
01:25 How Does Being Cited and Name-Checked in Content Help Bring Potential Customers Through the Funnel?
02:08 How Do Modern Search Engines and AI Tools Influence Consumer Behavior, Making Them the Most Significant Influencers Today?
“This Knowledge Nugget is taken from Talking with the Experts with Rose Davidson.” https://www.youtube.com/watch?v=0vBYADe7-Qg
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Do You Make AI Talk About You? – Kalicube Knowledge Nuggets
Jason Barnard: That’s what we call deliverability, ubiquity. You need to create the content, because if you’re standing on Forbes, let’s say, and Forbes gives me immediate credibility as an entrepreneur, I need to write articles on Forbes in order to create the content, to convince my audience. So I’ll write articles on Forbes,
which I do every couple of months, but that also gives the machines the material to introduce me to the subset of their users who are my audience. So if somebody asks Google who’s a great entrepreneur, it will say, Jason Barnard.
If you ask ChatGPT, name some great entrepreneurs in the digital marketing space, it will name Jason Barnard and it will cite one of my articles further than that.If you ask ChatGPT, how do I create a knowledge panel? ChatGPT can answer and it answers using something that I provided on my own website.
So I create content also on my own website. I’ve given ChatGPT the information it needed to reply to a question. And ChatGPT doesn’t always cite its sources, but sometimes does. Perplexity always cites its sources. Google cites its sources. So that gives me an opportunity for them to say, well, you can create knowledge panel with a three-step Kalicube process.
So I’m cited, I’m name checked. Then they give the link. Then the person says, okay, who can help me with that? Jason Barnard, Kalicube. That is bringing the person down the funnel from understanding how to get a Knowledge Panel to who can help them with it, to purchase. So it becomes a way of when you create this content, it becomes a way of filling up the top of the funnel, the awareness phase being cited by the machines in the conversations they’re having with their users. Then consideration, we get name checked
when they start to say, well, who’s the best solution? Then when they say, well, who should I choose?
We get what? Fabrice Canel from Bing, Microsoft Bing calls the perfect click. The person has made a decision
by going down the funnel on Bing, on Google, on ChatGPT, whichever, whichever machine it is, and they click through to your website ready to buy because they’ve been advised and helped by a machine they trust.
So if you look at it that way, ChatGPT, Microsoft Bing, Google, Google Gemini, Alexa, Siri are all the biggest influencers you can possibly think of. Think of the biggest TikTok influencer ever. Millions of followers. These machines are talking to billions of people, having billions of micro niche conversations with them every day. That makes them the most important influencer in the world.
