How Does Kalicube’s Algorithm Determine Google’s Key Resources for You? (Marketing in the Age of AI Podcast)
How Does Kalicube’s Algorithm Determine Google’s Key Resources for You? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard discusses the challenges of managing online presence and the importance of identifying which resources are most influential in shaping Google’s understanding of you. He explains that humans are often inconsistent in their online presence and may not realize which resources are talking about them or which ones Google deems most important. Jason Barnard also reveals the secret sauce behind the Kalicube Process. For a deeper dive into the Kalicube Process and how it optimizes your digital presence for both AI and human audience, scan the QR code and watch the full video.
What you’ll learn:
00:00 Emanuel Rose and Jason Barnard
00:01 What is One Common Mistake You Often Make While Managing Your Brand Online?
00:14 How Does Kalicube Help You Determine the Most Important Resources for Google?
00:49 What Secret Sauce Does Kalicube Use to Optimize Your Brand for AI and Human Audience?
“This Knowledge Nugget is taken from the Marketing in the Age of AI Podcast with Emanuel Rose.” https://www.youtube.com/watch?v=_Ls9kxe_HUc
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Does Kalicube’s Algorithm Determine Google’s Key Resources for You? – Kalicube Knowledge Nuggets
Jason Barnard: The reality is, as human beings, we’re inconsistent. We miss things. We don’t realize all of these resources talking about us. And the real clincher here, we don’t know which resources are most important for Google. But at Kalicube, we have an algorithm that figures out which are the ones to focus on, which are the ones that the Google is using, because what it uses for you, Emanuel Rose, will not be the same as for me, Jason Barnard. So perhaps for you, Crunchbase is important, but for me, Muck Rack is more important.
Emanuel Rose: Sure.
Jason Barnard: So our algorithms figure that out and that’s where data comes in.
Emanuel Rose: Wow. Well, I do love the simplicity and the specificity of it. Understanding that there is a lot of you guys have got some secret sauce in there as well.
Jason Barnard: The secret sauce is actually knowledge and experience is I’ve been doing this for twelve years, so I’ve made every mistake you could possibly imagine. So if I come across something unusual, I can usually guess what the solution is and I’ll be 95% of the time, I’ll get it right. And the other secret sauce is that consistency. And being consistent as human beings is pretty much impossible. So the platform also tracks our consistency and rings alarm bells when we’re getting it wrong. So it’s a machine helping us as humans present ourselves to other machines, so that those other machines can present us to other humans so that they will do business with us.
Emanuel Rose: Exactly. Yeah.
Jason Barnard: Isn’t that lovely?
