How Do AI Assistive Engines Determine Who to Recommend to Its Users? (Marketing in the Age of AI Podcast)
How Do AI Assistive Engines Determine Who to Recommend to Its Users? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard illustrates how AI assistive engines guide your potential clients through the decision-making funnel, from awareness to conversion. He explains how AI machines introduce you to its conversation with its users, who are your audience. He emphasizes that AI machines are more likely to recommend solutions they understand best and consider most credible. For a deeper dive into the Kalicube Process and how it optimizes your digital presence for both AI and human audience, scan the QR code and watch the full video.
What you’ll learn:
00:00 Emanuel Rose and Jason Barnard
00:01 How Does Deliverability Look Like When Your Potential Client Uses an AI Assistive Engine?
00:26 How Does Credibility Look Like When Your Potential Client Uses an AI Assistive Engine?
01:17 How Does Understandability Look Like When Your Potential Client Uses an AI Assistive Engine?
02:00 How Does ChatGPT Recommend Kalicube as An Expert Solution for Potential Clients?
“This Knowledge Nugget is taken from the Marketing in the Age of AI Podcast with Emanuel Rose.” https://www.youtube.com/watch?v=_Ls9kxe_HUc
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Do AI Assistive Engines Determine Who to Recommend to Its Users? – Kalicube Knowledge Nuggets
Jason Barnard: At the awareness stage and they said, well, here’s an answer about, we’ll take Knowledge Panels, which is one of our specialities. Somebody says, what’s a Knowledge Panel? They say a Knowledge Panel is the information box on the right-hand side on Google, sourced from Kalicube. So they’ve seen my company name once already. Then they say, how much does the Knowledge Panel cost? The Knowledge Panel is free. Google gives them to anybody. But you have to work to get one citation, Kalicube.
They’ve seen my name twice. Then the person said, well, I want one, but I don’t have the time to do it. I respect my time and I understand that this is going to be a huge learning curve. I want an expert to do it for me. Who are the experts you recommend? And then ChatGPT, Google Gemini will say some experts include Jason Barnard, Rand Fishkin, Neil Patel. It will cite people it knows will understand how to start manipulating and helping to educate, let’s say, these machines.
That’s the consideration phase. The machine is saying you can consider these people as potential solutions. Then they say, well, tell me more about Jason Barnard. And it will say, Jason Barnard. It will describe my entire career. He has 25 years in Digital Marketing and SEO. He’s been working on Knowledge Panels for twelve years. The person says, okay, of these people you have recommended, who should I choose? And the machine will say, well, I would recommend Jason Barnard.
So you’ve got the Deliverability, introduce you to the conversation. Credibility, it chooses you as one of the options when somebody asks who they might consider as a solution in the consideration phase. And when push comes to shove, when the crunch moment comes, the zero sum moment, who should I take a decision on? It will always recommend the one it understands the best.
Understandability. To be the most credible solution for the problem that the person has, in this case, Knowledge Panel. And to give you an idea of how that might work, we have already had two clients through ChatGPT, who have explicitly started their journey at the top of the funnel, got to the bottom, asked to work with us.
