How Does Google’s Representation of You Shape Your Personal Brand? (Tailoring Talk Podcast)
How Does Google’s Representation of You Shape Your Personal Brand? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard emphasizes the significant influence of search and assistive engines, like Google and ChatGPT, on personal branding. He stresses that people trust these platforms to solve their problems, making them the most influential sources of information in the world. Your personal brand is what Google says it is, take control today. For more insights, watch the video right to the end.
What you’ll learn:
00:00 Roberto Revilla and Jason Barnard
00:01 Why Do People Use Google, ChatGPT and Other Assistive Engines?
00:33 How Can You Shape Google and AI’s Understanding of Your Personal Brand?
01:28 How Does Google’s Representation of You Shape Your Personal Brand?
“This Knowledge Nugget is taken from the Tailoring Talk with Roberto Revilla.” https://www.youtube.com/watch?v=GUf9DHTjMcM
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Does Google’s Representation of You Shape Your Personal Brand? – Kalicube Knowledge Nuggets
Jason Barnard: People use Google because they trust Google. People use ChatGPT because they trust ChatGPT. They are the biggest influence in the world. They are machines that people are using to solve their problems. And then you’re using a specific machine, a specific assistive engine or search engine because they trust it. So they’re gonna trust the result that the machine spits out for you. And the last thing is a lot of people feel that this is too complicated, that it’s out of their control.
It’s not out of your control. And it’s not complicated. What I’ve explained today is all you have to do. Entity home, consistent corroboration around the web that’s clear and factually correct. And you link from your entity home out to all the corroborative sources and from the corroborative sources back to your entity home to the website. At that point, Google, the child, goes from your website to the corroboration, sees the same information comes back, goes out to the next one, sees the same corroboration, same information and comes back, so on and so forth. And it learns by repetition.
Getting Google to understand who you are, what you do, which audience you serve, which photos to use, which facts to present, which social media profiles it should be showing when somebody searches your name. All of that is to do is based on your entity home, your control. It’s up to you. And none of this, none of what I just said is even a little bit geeky.
It’s simple. Anybody can do it. Don’t hesitate. Do it now. Your personal brand is what Google says it is. Jason Barnard: Your personal brand is what ChatGPT says it is. Your personal brand is what Bing Copilot says it is. You’re in a situation now when the internet is so omnipresent, so universal. You talk to people directly, but people will still go and Google you. Your personal brand is what Google says it is. Full stop. Take control today.
