Understanding and Recovering From Google Traffic Drops (Callum Scott and Jason Barnard)


How Can Brands Build Trust with Google to Improve Online Visibility? – Kalicube Knowledge Nuggets

In this short video clip, Callum Scott explains how Branded Search is helping to mitigate traffic drop. Callum highlights the crucial role of branded search in potentially mitigating traffic drops. He points out the long-term benefits: increased trust in Google, improved quality signals and protection from negative reviews or information. Callum shares that this strategy also includes setting up a Knowledge Panel, which not only helps build trust, but also ensures the legitimacy and credibility of your business to potential clients. Watch the video right to the end.

What you’ll learn

  • 00:00 Callum Scott and Jason Barnard
  • 00:09 What Role Does Google’s Long-Term Confidence Play in the Effectiveness of Branded Search?
  • 00:26 How Can Negative Reviews Affect Your Branded Search Results and Overall Website Traffic?
  • 00:39 Why is it Important to Focus on Branded Search to Convert Leads and Gain Customer Trust?
  • 01:12 What Strategies are Important to Get a Knowledge Panel on Google?

“This Knowledge Nugget is taken from the Branded Search (and Beyond) Podcast with Jason Barnard.” Official event page link: https://brandedsearchandbeyond.com/20…

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