Why Owning Your Brand in Search is Important? (Digital Marketing Institute)
Why Owning Your Brand in Search is Important?
In this video, entrepreneur and CEO of Kalicube, Jason Barnard talks about his journey from creating cartoon characters to becoming a digital marketing expert. He explains the importance of owning your brand in search results to build trust and credibility. Discover how this impacts personal branding, SEO, and online success.
What you’ll learn:
00:00 Jason Barnard and Will Francis
00:01 How Did Jason Barnard Start His Journey in Digital Marketing and Brand Representation?
01:00 Why Did You Focus On Changing Google’s Perception and Representation of You?
01:19 What Is the Impact of Brand SERP in Your Personal Brand?
“This Knowledge Nugget is taken from Digital Marketing Institute with Will Francis.”
https://www.youtube.com/watch?v=OKqMa1I2uWg
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from Why Owning Your Brand in Search is Important? – Kalicube Knowledge Nuggets
Will Francis: Jason, welcome to the podcast. How’re you doing?
Jason Barnard: I’m doing fine. Thank you very much for having me, Will.
Will Francis: It’s a real pleasure. I can’t say I’ve spoken to someone about this specific thing that you have thought about incredibly deeply, and that is, I believe, owning your brand in search. Why is that so important? Why have you thought about that so much?
Jason Barnard: Well, the story for getting into it is kind of interesting in that I started in the internet in 1998. My ex-wife and I created cartoon characters called Boowa and Kwala. And I was a blue dog called Boowa. I did the voice acting for this blue dog. And when you search my name in 2011, Google sAId right at the top, Jason Barnard. Voices, a cartoon blue dog called Boowa. I realized that as a marketing expert,
which is how I was repositioning myself, that didn’t make sense.
So I set about changing Google’s perception of me and Google’s representation of me so that when people Googled my name just before signing on the dotted line, the contract for me to help them with their SEO or their digital marketing, they saw Jason Barnard. Is a, a huge, wonderful, delightful digital marketing expert.
So I started looking at it for my own needs. Then I realized as I dug down that this is incredibly deep rabbit hole that never stops. And it’s incredibly powerful, not only for your personal brand, your corporate brand,
bottom of funnel, very, very powerful, but also for your digital marketing and indeed your SEO and your representation and your presentation in Google and in AI.
Will Francis: Right. Okay. That’s, that’s interesting.
