Personal Branding is All About Being True to Who You Really Are

Expert Tips on Branding and Growing Your Business with Winnie Sun 28 December 2021 at 17 H CEST (Paris)

In this clip, Winnie Sun talks about how the true face of your brand will always come out, even if you try to fake it. Winnie encourages you to be comfortable as a brand and show the world who you are, that is what personal branding is all about. There are always areas where you can improve, and you should do that, but what you can not change is your integrity and true spirit.

00:00 Getting comfortable with who you are
00:38 Maintaining integrity and true spirit
00:45 Branding or marketing is like alcohol
01:37 Focus to becoming your best version

Transcript from: Personal Branding is All About Being True to Who You Really Are

So instead of trying to be what you think people want, you might as well just get comfortable and share with the world who you are. It doesn’t mean that you don’t have areas where you can fine tune. Certainly, through the years I’ve learned to better present. I’ve learned to improve the value that I bring to the audience. How do I say the things. What things people have an interest in? There’s always areas where you can get better, but what you can’t change is your integrity and your true spirit.

I always say branding or marketing is a lot like alcohol. And especially in the financial industry, we find this especially. As someone starts off with us, more money sometimes is like alcohol too. Because with more money, the true colors come out. If they weren’t a very nice person and they become wealthier, they tend to not just be even crueler. (If they were a) really good person when they start off and they come into a significant wealth. They actually just become nicer people, more giving, more charitable. And I think the same can be said about branding. I think success will just simply highlight and really go full force of who you truly are. And so I think, for those of you who maybe had bad experience with certain people, not to worry, just focus on yourself, be the best version of yourself that you can be and everything else will fall into place. And if it doesn’t, so be it. It’ll be fine.