Image Box in SEO

What are Image Boxes (Image carousels) in SEO? 

Simple Definition of Image Boxes (Image Carousels)

An Image Box is a carousel of snapshots of images that Google’s algorithms deem relevant to the user’s search query. These images are from web pages selected by Google’s algorithm to match your search query. They can show anywhere on the Search Engine Results Page (SERP). Image Boxes sometimes take up two places in the SERP, which means that a SERP with them will generally have fewer Bluelinks (which is great for Brand SERPs – see below). 

Check out what Google has to say about some best practices for Google Images.  

What Does An Image Box Look Like?

An Image Box displays a preview of different visuals (images, icons and photos) that are related to the topic you are searching for. Clicking on a photo will take you to the Google Image Search Results Page with additional relevant images, each displaying a title and attribution. You can expand the preview photo to find more information about it and its source.

Image Boxes (Image carousels) in SEO
Example of an Image Box (Image carousels) in SEO for a company

Can I Tell Google Which Images I Want to Appear in Image Boxes?

You cannot control which of your images appear in Image Boxes because Google uses its algorithms to select them for the user’s search query. 

But the good news is that there are strategies you can apply to increase the likelihood that Google will choose images from your pages and place them in Image Boxes. The general approach is to consider images as an integral part of your content strategy and use quality visuals in all your content. With this, you can convince Google to put these images in search results pages, which gives your brand more visibility on Google. 

How Do Image Boxes Fit into Brand SERP Optimisation?

Whether you are a small or a big company, good quality visuals are great to properly communicate your brand message to your audience: who you are and what you do. In the context of Brand SERPs (what your audience sees when they google your brand name), that makes Image Boxes particularly attractive for you. Furthermore, they are a relatively easy Rich Element to trigger on Brand SERPs and a reasonable target, especially for smaller brands with limited budgets for content strategies.

With well-prepared and relevant visuals, you can build your brand’s visual identity, improve image SEO, increase your brand visibility and get you the Image Boxes that will make your Brand SERP really great. 

Learn more about Image Boxes and how to trigger them in your Brand SERP with the Kalicube Academy.

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