Brand SERP is the search engine results page displayed when a user searches for the exact name of a brand. This is distinct from a Branded SERP, which results from broader, brand-related searches.
Most entrepreneurs rush into creating content, social media profiles, and online marketing strategies without a clear plan. This haphazard approach often leads to a diluted brand presence and missed opportunities….
Have you ever Googled your name? Chances are, Google doesn’t represent your personal brand the way you want it to. If controlling your personal brand online is important to you,…
ByBernadeth Brusola
Brand SERP, Knowledge Panels and BrandTech FAQ, Learning Spaces, Personal Brands
Reading Time: 11 minutes Managing your reputation online with Kalicube means peace of mind that your brand is stable, rich, and impervious to algorithm changes because Google understands who you are, what you do,…
Understandability in The Kalicube Process represents Phase One of the process. A KGMID listing in Google’s Knowledge Graph and Knowledge Panel for a brand is the foundation stone of any…
Credibility in The Kalicube Process represents Phase Two of the process. Credibility demonstrates how trustworthy, reliable, and authoritative your brand or entity is perceived by your ideal customers, search engines…
You’re losing valuable brand power if your company name is the same as your personal name. Why? Your company and your personal brand are two distinct brands. This overlap makes…
Do you want more for leads, sales, or stages (speaking gigs, podcast guest opportunities, articles, and media exposure)? The search results for your name are a digital handshake that greets…
A powerful personal brand means you are visible, impressive, and credible. The benefits of a strong personal brand depend on your professional goals and include the benefits listed below. A…
A personal rebrand means changing your personal brand name. Kalicube makes it easy. A personal rebrand is appropriate in the situations listed below. Your name is your brand. It’s how…
The reasons to reposition your personal brand include discarding old perceptions of what you do and reflecting changes to your current status or offerings. A personal brand reposition is necessary…
Assistive engines are the future of search. Unlike traditional search engines that simply return results, assistive engines use artificial intelligence to understand user intent and provide more comprehensive answers. These…
ByLeanne Summers
Brand Management Success Stories, Kalicube Process Success Stories
Reading Time: 11 minutes Challenge Jonathan Cronstedt is a successful investor, advisor, and author. You may know him as JCron or the former president at Kajabi, a knowledge commerce platform. In 2021, Jonathan made…
