How to Apply Natural Language Processing Approach in Creating Content That Google Understands with Mike King

What Is Content Engineering and How to Apply It Explained by Mike King 30 November 2021 at 17 H CET (Paris)

Mike King is the founder and managing director of iPullRank. In this video interview with Jason Barnard, he explains his approach to using machine learning, and natural language processing in particular, to create content that Google’s algorithms can relate to.

00:00 Introducing, Mike King
00:04 “Google’s not magic!”
00:36 What iPullRank is doing.


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.