Who Are Your Premium Clients? – Kalicube Knowledge Nuggets
In this short video clip, Fabi Paolini explains how attracting premium clients helps with Branded Search. Fabi discusses how identifying your premium clients and creating content that appeals to them is key to attracting new customers with Branded Search. Fabi shares incredibly important insights on how to create brilliant content that helps your business reach the right people. Watch the video right to the end.
- 00:00 How can attracting premium clients help with Branded Search
- 00:29 Content is focused on speaking to the right person
- 00:48 Bring in people through search
Transcript from Who Are Your Premium Clients? – Kalicube Knowledge Nuggets
Jason Barnard: Brilliant stuff. So we’ve come to the last question, which is all about Branded Search.
Now we’ve got two questions you can either answer. How can attracting premium clients help with Branded Search? Or how does Branded Search tie in with attracting premium clients? You choose Fabi?
Fabi Paolini: I think that they’re both almost the same question. And I think that at the end of the day, what you wanna do in terms of Branded Search is just make sure that the content that you’re creating again, is focused on speaking to the right person.
So when you are attracting premium clients and you know who you’re speaking to and the content that you’re creating is speaking to that very specific audience.
It’s going to help you bring in people through search, right? I think that it ties in if that makes sense. So really it comes down to you understanding who are your premium clients and how do I create content within my website that speaks to those people so that those people come in through that Branded Search as well.
Jason Barnard: It does a hundred percent make sense.
“This Knowledge Nugget is taken from the Branded Search (and Beyond) Podcast with Jason Barnard.”
Official event page link: https://brandedsearchandbeyond.com/20…