Why is Owning A Website Crucial for Controlling Your Digital Presence? (That Will Nevr Work Podcast)
Why is Owning A Website Crucial for Controlling Your Digital Presence? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard emphasizes the importance of having your personal website to control how machines perceive, understand, and represent you online. He argues that relying solely on platforms like LinkedIn can be risky because you neither own nor control them, which could result in information loss or misrepresentation. He concludes that owning the primary source of information about yourself is essential for maintaining control over your online presence. For more insights, watch the video right to the end.
What you’ll learn:
00:00 Maurice D. Chism Sr. and Jason Barnard
00:01 Why Do You Need A Personal Website?
01:06 Why is Owning Your Primary Online Presence Crucial for Long-Term Control?
“This Knowledge Nugget is taken from the That Will Nevr Work Podcast with Maurice D. Chism Sr.” https://www.youtube.com/watch?v=hGxep6cmO6s
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Transcript from Why is Owning A Website Crucial for Controlling Your Digital Presence? – Kalicube Knowledge Nuggets
Jason Barnard: If anybody wants to look at the website you’re reporting enough, it might be your mother, that’s fine. But for the machines, it’s essential. Without that, it will never work long term. You don’t have control. So the perspective of saying, okay, we’re going to create this website so that I can control how the machines perceive, understand and represent me. And in addition, to help my audience who really want to understand who I am before they do business with me, get to know me a little bit on my terms. I can’t see anything negative or bad about that. I can only see positives. So, yeah, everybody is worthy of a website.
Maurice Chism: Now, up until now, I have just been using LinkedIn as my primary place to send everybody, and it’s been pretty successful for me. So why shouldn’t I continue to use something like LinkedIn, you know, if I’m pointing everyone there?
Jason Barnard: I’m gonna be really rude. Do you own LinkedIn?
Maurice Chism: I do not.
Jason Barnard: But you would own your website, your own website. Control. If so, if LinkedIn closes your account, you’ve lost it. If LinkedIn changes its policy and changes the way it presents information, you’ve lost control of how your information is presented. If LinkedIn makes a huge code bug and starts putting somebody else’s information on your page, the machines will suddenly not understand anymore, you’ve lost it again. Control of the source, primary source of information about you is essential. If you don’t own the primary source of information, you don’t have control.