Managing the Elements of a Knowledge Panel – the Evolution of a Knowledge Panel
What You Will Learn In this article, I show the evolution of my Knowledge Panel over the years. The evolution is in reverse order, starting with what we have now,…
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,news search, and industry-specific vertical search engines.
Entity Equivalents in SEO – What You Need to Know
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is…
Kalicube Academy – Brand SERP Courses by Jason Barnard
The Brand SERP and Knowledge Panel courses in the Kalicube Academy are intermediate level for Brand SERP aficionados. Whether or not you have SEO experience,…. if you have even just…
A Unique BrandTech Solution: How Kalicube Pro Saas Brings Value to Digital Marketers
Introduction Who is 516 Marketing Inc? 516 Marketing Inc is a digital marketing company that empowers brands to succeed online. They do this by helping clients articulate their story, amplify…
E.E.A.T (Double E.A.T) for Entity SEO: What You Need to Know
What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E.E.A.T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google takes into account multiple factors and evaluates a…
Search Engine Optimization: A Simple Explanation That Makes Sense
What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)…
How To Make Everyone Feel Welcome on Your Website
Kalicube Tuesdays with Kim Krause Berg and Jason Barnard 05 April 2022 at 17 H CET (Paris) In this short video clip, Kim Krause Berg and Jason Barnard explain the…
Entity Boxes (Entity Carousels) in SEO: What You Need To Know
In this article, you will learn more about Entity Boxes (Entity Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Entity Boxes (Entity Carousels) in…
Rich Sitelinks Are Vitally Important to Your Brand SERP – Practical Case Study
Rich Sitelinks Case Study: Elle Johnson Co. In this study, I’ll talk about the theory and practicalities of Rich Sitelinks in the context of Brand SERPs I’ll start with a…
Managing Your Knowledge Panel Without Schema Markup Case Study
Who is G. Scott Graham? G. Scott Graham is an author, a career coach, and a business coach in Boston, Massachusetts. Scott is driven to help clients follow their “true…
Article Boxes (Article Carousels) in SEO: What You Need To Know
What are Article Boxes (Article Carousels) in SEO? Simple Definition of Article Boxes (Article Carousels) Article Boxes (Article Carousels) in Google SERPs (Search Engine Results Page) contain articles published by…
Improving Backpacker Job Board’s Brand SERP – Client Success Story
Kalicube Pro Case Study: Backpacker Job Board Who is Backpacker Job Board Backpacker Job Board is an employment website for working holiday makers travelling in Australia. The platform is niche,…