Entity Subtitle on Google: What You Need To Know
What is an Entity Subtitle? An Entity Subtitle, in the context of Google Knowledge Panels, is the word that appears below the entity name (thing, person, place, company). It is…
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,news search, and industry-specific vertical search engines.
From Entity Modeling to Knowledge Graph Maintenance (Jarno van Driel and Jason Barnard)
The Power of Entity Modeling – Kalicube Knowledge Nuggets In this short video clip with Jason Barnard, Jarno van Driel explains how Entity Modeling helps with Branded Search. Jarno provides…
Leveling Up Your Content Through Regular Updates (Gaurav Sharma and Jason Barnard)
The Vital Role of Content in Branded Search – Kalicube Knowledge Nuggets In this short video clip with Jason Barnard, Gaurav Sharma explains how Leveling up Content can help with…
How to Tell Your Authentic Story As a Podcast Guest (Jason Cercone and Jason Barnard)
How to Boost Your Online Visibility with Podcast Guesting? – Kalicube Knowledge Nuggets In this short video clip, Jason Cercone explains how being a podcast guest helps with Branded Search….
How to Attract More Ready-To-Invest Clients (Fabi Paolini and Jason Barnard)
Who Are Your Premium Clients? – Kalicube Knowledge Nuggets In this short video clip, Fabi Paolini explains how attracting premium clients helps with Branded Search. Fabi discusses how identifying your…
Beginner’s In-Depth Guide to Search Engine Optimization and How it Works
Originally published on SEMrush December 23, 2020 (Jason Barnard) What is SEO (Search Engine Optimization)? SEO is the art and science of convincing search engines, such as Google, Yahoo, and Bing…
Engine, Bot, and Algorithm: What you need to Know
What is the difference between “Search Engine,” “Bot,” and “Algorithm”? “Search Engine,” “Bots,” and “Algorithm” are often used interchangeably, but they have specific definitions and applications in search engines and…
Entity Reconciliation in SEO: What You Need To Know
In this article, you will learn how search engines like Google gather fragmented information about entities from various online sources and consolidate them into a cohesive whole, why it’s important…
Entity Stacking in SEO: What You Need To Know
What is Entity Stacking in SEO? Entity Stacking in SEO is a link-building approach using links from Google platforms and applications to a website to increase the relevance and visibility…
The Kalicube Meta Title Experiment: What Google does when It Doesn’t Understand Your Meta Title
Using a mysterious meta title can pique users’ curiosity, but may not be the best strategy for your Brand SERP (Search Engine Results Page) and overall Search Engine Optimisation (SEO)…
Above The Fold in SEO: What You Need To Know
What is ‘above the fold’ on a webpage? ‘Above the fold’ is the top area of your webpage and is the content your users first see when they land on…
What to do if your Knowledge Panel disappears
It can be frustrating if your Knowledge Panel disappears. Here are a few things you can do to get it back. How to get back your Knowledge Panel Build Google’s…