What is Knowledge Panel Spam? Knowledge Panel Spam is a practice whereby people trigger and manage Knowledge Panels using techniques that do not comply with Google’s guidelines.  The definition of...

What is Entity Maturity in SEO? Entity Maturity is the degree of understanding, and in particular the confidence in that understanding, that Google has gained over time. It is a...

What is a Knowledge Panel Template? There is no standard template for a Knowledge Panel as it varies per entity but Kalicube can provide you with the commonly used one. Read More>>

What You Will Learn In this article, I show the evolution of my Knowledge Panel over the years. The evolution is in reverse order, starting with what we have now,...

Introduction to the Review – a Presentation of the Platform (See below for the jump links to the sections of the article) Kalicube Pro™ is the unique, and only Brand...

Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a HUGE...

Extract from: 7 Marketing Disasters That Turned Out to Be Precious Lessons, published on Search Engine Journal November 5, 2020 (Svetlana Shchehel) A warning had been on the Wikipedia article...

What are Cornerstone Entities in SEO? When working on Entity Optimisation, you will have one Focus Entity which is the main basis of your work: a person, a company, a...

What is Knowledge Panel Hopping? Knowledge Panel Hopping is a Google game we play at Kalicube® based on the six degrees of Kevin Bacon. According to Wikipedia, “Six Degrees of...

What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a...

Simple Definition of Entity Description An Entity is a thing (person, company, podcast, book, musical artists etc). The Entity Description is a summary that describes who the Entity is, what...

What is a First Party Website? A first-party website is a website that you own and control one hundred percent. Your own company website is a first-party website, and if...

The Hidden Gatekeepers of Your Success: How to Make Google and AI Say ‘Yes’ to Your Personal Brand Paperback - June 13, 2025 by Jason Barnard (Author) You’re not being misrepresented. You’re being misunderstood. And that’s costing you real money. Every day, AI platforms like Google, ChatGPT, Perplexity, and Copilot are shaping how the world sees you....

Free AI Visibility Audit  An Executive Assessment of Your Corporate Brand Visibility, Control, and Influence Across AI Request your free AI audit for a company and start influencing decisions worth millions. By clicking the button, you agree to Kalicube®’s Terms of Use and Privacy Policy. NB: get your free audit for a person here >>...

Free AI Visibility Audit  An Executive Assessment of Your Personal Brand Visibility, Control, and Influence Across AI Request your free AI audit for a person (CEO/ founder) and start influencing decisions worth millions. By clicking the button, you agree to Kalicube®’s Terms of Use and Privacy Policy. NB : get your free audit for a...

Personal Brand Strategy Personal Reputation Management Services: Shape Your Online Narrative About You Ensure search engines like Google and ChatGPT confidently display accurate and prominent information about you or your business. Done With You Online Reputation Management The Kalicube Process™ leapfrogs negative content by optimizing your current content and assets to build a positive, consistent,...

Personal Brand Strategy Personal Rebranding and Name Change: Redefine Your Identity Online Stop letting an outdated name bury your potential. Start your personal rebrand with a name change today. Done With You Personal Rebrand Using The Kalicube Process™ Your name is more than just a label - it’s your identity, reputation, and the gateway to...

Your brand is what Google and AI say it is Are you prepared to leave your most valuable asset in the hands of the machines? With Kalicube, your brand is safe today and you’ll be ready for the future. Take control now! What is Kalicube? Kalicube is a groundbreaking digital marketing agency that helps the...

Your Brand is what Google and AI say it is Don’t leave your most valuable asset in the hands of the machines. Learn More About The Kalicube Process™ >> What Happens When You Trust Us? Imagine what you can achieve in just two years with your optimised Brand SERP and Knowledge Panel. Why Business Leaders...

About Kalicube What we do Kalicube makes your online brand representation irresistible to potential customers. When potential customers google your name, you want the search results to convert lookers to bookers, right? Kalicube empowers companies and individuals to control how their brand appears across the digital landscape, attract the right customers, educate Google, and end...

Done for You Service Future-Proof Digital Marketing Strategy Position your brand across the entire digital eco-system and stay ahead of AI. How We Help We help brands to adapt to the evolving digital landscape and ensure long-term success regardless of changes in technology, market trends, or competition. This strategy involves a holistic approach that encompasses...

Team Kalicube Team Kalicube is a world-class ensemble of Digital Brand Engineers - strategists, marketers, developers, designers, and operations experts - working in lockstep to implement The Kalicube Process™ with precision, empathy, and efficiency, ensuring every client becomes the trusted, visible authority in their niche across search and AI. Smart, courageous and fun people Smart...

We currently track over 60,000 entities (Person, Brand, Corporation, Event, Music Group, LocalBusiness, Course, PodcastSeries…). You can add yours for free. The Entity will be tracked once a month in 5 locations around the world: Inclusion in the public dataset is completely free. So, you can get monthly Brand SERP and Knowledge Panel tracking of...

Done with You Service Knowledge Panel Management Position your brand, learn the process so you can take the reins. How We Help We position your brand as the recognized authority in your industry by building and managing your Knowledge Panel. This ensures potential customers get a quick snapshot of accurate, up-to-date, and credible information when...

Kalicube proactively looks after your brand message on Google. Jason Barnard has been optimising Brand SERPs and triggering / managing Knowledge Panels for over 10 years. Entrust your brand presence on Google to Jason and the Kalicube team. We will take the weight off your shoulders, leverage Kalicube Pro™ SaaS to maximum effect and make...

Become one of Kalicube’s Friends Kalicube’s Friends Include: What partnership opportunities are available? What partnership opportunities are available? Commercial Contribute financially to support Kalicube’s content creation (aka sponsorship) Exchange Friends of Kalicube: Non-monetary mutual support with the promotion of our content, services and products. Why should you partner with Kalicube? Kalicube’s mission is to develop...

The Fundamentals of Brand SERPs for Business by Jason Barnard Get This $16 Amazon Bestseller for FREE (Yes, really - 100% free, no catch.) Inside, you’ll discover: Dozens of amazing reviews. Read them >> Your brand is your biggest asset in business, so you need your Brand SERP to represent it accurately. See all formats...

Books about Brand SERPs The Fundamentals of Brand SERPs for Business The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Books about Knowledge Panels Your Instruction Manual for Google Knowledge Panels Unlock the power...

Personal Brand Strategy Get a Google Knowledge Panel and Maximize Your Reputation Online A Knowledge Panel is the foundation of any digital marketing and personal brand strategy because it’s Google’s stamp of approval, signaling to the world - and AI - that you’re a verified brand deserving attention. Kalicube Done With You Google Knowledge Panel...