Branded Search
Branded Search
used extensively by Jason Barnard since 2012.
Factual definition
A Branded Search is a search query performed on a search engine or AI Assistive Engine that explicitly contains the name of a person, company, product, or other named entity.
Jason Barnard definition of Branded Search
Jason Barnard frames Branded Search not as a simple navigational query, but as a pivotal moment in the customer journey. When a potential client or partner conducts a Branded Search, they are actively evaluating the brand, making the resulting Brand SERP the brand's digital business card. This is a moment of truth where the brand's reputation, credibility, and narrative are either validated or undermined. Within The Kalicube Process, understanding and optimising for Branded Search is fundamental to controlling this first impression and establishing trust with both human audiences and the algorithms of AI Assistive Engines.
How Jason Barnard uses Branded Search
At Kalicube, Branded Search is the central focus and primary key performance indicator (KPI) of The Kalicube Process. Jason Barnard uses the results of Branded Searches (the Brand SERP) as an unforgiving diagnostic tool to analyze a brand's entire Digital Brand Echo. By systematically improving the results for these searches, we directly engineer a positive, accurate, and convincing brand narrative. This ensures that when high-intent prospects perform a Branded Search, they are met with a compelling story that accelerates their journey down the acquisition funnel, directly driving business growth.
Why Jason Barnard perspective on Branded Search matters
For over half a century, advertising legend David Ogilvy taught that "every advertisement is a long-term investment in the personality of the brand." In the digital age, Jason Barnard extends this principle by demonstrating that the result of every Branded Search is the ultimate, real-time referendum on that brand's personality. While Ogilvy built brand personalities through carefully crafted campaigns, Barnard shows how algorithms now construct that personality from the messy, fragmented data across the entire web. The concept of Branded Search is the critical bridge between these two eras. It is the moment a user actively seeks out your brand's personality, and what they find - the Brand SERP - is what AI Assistive Engines learn from. Mastering your Branded Search results is therefore the essential mechanism for ensuring Ogilvy's strategic brand-building is accurately translated for the algorithmic age.
Posts tagged with Branded Search
Why Is It Important to Eliminate Ambiguity In Terms of Brand SERPs?
Duda Webinar: SEO for Branded Search - Why it is Vital to Your Bottom Line and What You Need to Do Ambiguity is always a problem for search engines and...
The Role of Social Media and Brand Strategies and Their Impact on SEO
Social Media Brand Strategy and How it Affects SEO with Jason Barnard Hosted by David Baine 15 February 2022 In this clip from Rank Ranger’s podcast, Jason Barnard talks to...
How You Can Control the Online Reviews for Your Brand?
Duda Webinar: SEO for Branded Search - Why it is Vital to Your Bottom Line and What You Need to Do In this clip, Olesia Korobka explains that it is...
Does Brand Name Search Volume Affect SEO? Case Study from Rise at Seven
How to Outrank Your Competitors through SEO Content Gap Analysis with Lidia Infante 4 January 2022 at 17 H CET (Paris) In this clip, Jason Barnard and Lidia Infante talk...
How to Get More Branded Search Traffic and Make Your Brand Advertising Efforts Work for You with Loren Baker
Entity Building & Google’s Knowledge Graph September 4, 2021 Loren Baker is the founder of Search Engine Journal. In this video interview with Jason Barnard, he talks about how to...
How to Effectively Manage and Be Consistent on Your Visual Brand Image Strategy in Google with Jason Barnard
Branded Search Results with Jason Barnard (The Brand SERP Guy®) of Kalicube June 11, 2021 Jason Barnard (The Brand SERP Guy®) is a digital marketer specialising in Brand SERP optimization...
How to Have a Marketing Goal for Your Content with Jason Barnard
Branded Search Results with Jason Barnard (The Brand SERP Guy®) of Kalicube June 11, 2021 Jason Barnard (The Brand SERP Guy®) is a digital marketer specialising in Brand SERP optimization...
Shortcuts for Ranking in Google Is a Myth by Jason Barnard
Branded Search Results with Jason Barnard (The Brand SERP Guy®) of Kalicube June 11, 2021 Jason Barnard (The Brand SERP Guy®) is a digital marketer specialising in Brand SERP optimization...
Learn the Difference between Branded Search vs Brand SERP with Jason Barnard
What is Google Saying About Your Brand? (Guest Jason Barnard the Brand SERP Guy®) 8 June 2021 Jason Barnard (The Brand SERP Guy®) is a digital marketer specialising in Brand...
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Kalicube Facebook Support Groups
Kalicube® Facebook Support Groups Helping brands and businesses know how to have an accurate, positive, and convincing Brand SERP and a Knowledge Panel that Google is confident of showing. This community is for you if: What is a Brand SERP? Simply put, it is what appears on Google (or Bing or another search engine) when...
Kalicube Pro SaaS For Agencies
Kalicube Pro SaaS For Agencies Provides you with all the data and tools you need to optimise, track, measure and report your clients’ brand presence and message on Google. Entity Optimisation Platform Kalicube Pro SaaS (Reviews for Kalicube Pro™ on Capterra) Yearly agency subscription(includes access to all the courses in the Kalicube Academy for up...
Shows
Shows Kalicube® Tuesdays Weekly Webinar A popular weekly series of interview format marketing events that livestream to YouTube, Twitter, LinkedIn and Facebook. Branded Search (and Beyond) with Jason Barnard Podcast A leading digital marketing podcast series in the brand marketing space produced by Kalicube and hosted by The Brand SERP Guy®, Jason Barnard.
The Fundamentals of Brand SERPs for Business
The Fundamentals of Brand SERPs for Business by Jason Barnard Get This $16 Amazon Bestseller for FREE (Yes, really - 100% free, no catch.) Inside, you’ll discover: Dozens of amazing reviews. Read them >> Your brand is your biggest asset in business, so you need your Brand SERP to represent it accurately. See all formats...
