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Branded Search Results with Jason Barnard (The Brand SERP Guy) of Kalicube June 11, 2021

Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this episode, Jason talks about how to set goals and measure the success of your content marketing strategy.

00:00 Jason Barnard
00:12 Needs of every piece of content
00:13 Setting KPIs
00:42 Brands with long-term strategy

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