At Kalicube we do a lot of work with clients to help them with Brand Reputation Management, Brand SERPs and Knowledge Panels. These practical case studies highlight the benefits, the techniques and strategies of different aspects of this work.
Challenge Anton Shulke is a distinguished SEO consultant and digital marketing expert. Anton recognizes the evolving landscape of online visibility and why a Knowledge Panel is essential to establish a…
Mark Preston (now rebranded as Mark A. Preston) has been in the SEO industry since 2001. He built a lead generation business, created a multi-location agency with zero investment, established…
In 2021, Merci Facteur (an online postal service) saw an alarming -37% year-on-year drop in its organic traffic. In May, they signed up as a Kalicube Pro client and started…
What You Will Learn In this case study, we will learn how to carry out a successful rebranding operation and make Google adapt to the new brand name in just…
That tipping point is when Google has really understood the brand’s ecosystem, really understood who they are, what they offer and which audience they serve.
It could be that as an author you have encountered one or more of the following problems with your Knowledge Panel:
You only have the name of your book in your Knowledge Panel
Some of your books are not included in your Knowledge Panel
None of your books are included in your Knowledge Panel
This case study has been specifically designed to help those who are struggling with the above issues that are hindering their Knowledge Panel from reaching its full potential.
Duda: a Great CMS for an Entity Home in Digital Brand Management We work on client websites every day. From WordPress to Wix, from Google Sites to Foursquare, with the…
What You Will Learn In this article, I show the evolution of my Knowledge Panel over the years. The evolution is in reverse order, starting with what we have now,…
Introduction to the Review – a Presentation of the Platform (See below for the jump links to the sections of the article) Kalicube Pro is the unique, and only Brand…
Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a HUGE…
Extract from: 7 Marketing Disasters That Turned Out to Be Precious Lessons, published on Search Engine Journal November 5, 2020 (Svetlana Shchehel) A warning had been on the Wikipedia article…
What You Will Learn How managing your Knowledge Panel will help you control what you show on Google and remove the need for a digital marketing strategy. I am now…
