Google’s Knowledge Graph API: What You Need To Know
What Information Does Google’s Knowledge Graph API Return? Once Google has got an understanding of an entity (brand, person, podcast series, film, music group etc) and has added it to…
Kalicube Pro
Kalicube Pro is Kalicube’s proprietary digital marketing technology that focuses on the entire digital ecosystem to optimize an entity brand’s EEAT signals and its Brand SERP and entrench the brand in generative AI. Kalicube Pro performs SERP analysis to understand the brand’s position on the open web and how search engines perceive brand-related queries.
Rich Sitelinks Are Vitally Important to Your Brand SERP – Practical Case Study
Rich Sitelinks Case Study: Elle Johnson Co. In this study, I’ll talk about the theory and practicalities of Rich Sitelinks in the context of Brand SERPs I’ll start with a…
Managing Your Knowledge Panel Without Schema Markup Case Study
Who is G. Scott Graham? G. Scott Graham is an author, a career coach, and a business coach in Boston, Massachusetts. Scott is driven to help clients follow their “true…
Rebranding is Confusing for Google. Facebook Trained G to Understand
Voices of Search Podcast- Knowledge Panels for People vs Companies Hosted by Ben Shapiro In this short video clip, Ben Shapiro and Jason Barnard discuss Facebook’s recent rebranding to Meta….
Improving Backpacker Job Board’s Brand SERP – Client Success Story
Kalicube Pro Case Study: Backpacker Job Board Who is Backpacker Job Board Backpacker Job Board is an employment website for working holiday makers travelling in Australia. The platform is niche,…
How Can You See the Google Result for Your Name Anywhere in the World?
Brand SERPS and How to Boost Them Episode 142 Confident Live Marketing Show by Ian Anderson Gray 7th January 2022 To see what Google shows on the Search Engine Results Page…
Can We Change the Information Google Shows in Our Knowledge Panel?
Duda Webinar: SEO for Branded Search – Why it is vital to Your Bottom Line and What You Need to Do In this clip, Koray Gübür explains that the main…
What is Entity Identity in SEO?
In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience…
Best Social Platforms for a Successful Digital Marketing Strategy
What are the Best Social Platforms for a Successful Digital Marketing Strategy? Which social platforms rank best on branded queries gives an amazing insight into which platforms are most powerful…
Entity Maturity in SEO
Entity Maturity is a measurement of how well established an Entity is in Google’s algorithms and Knowledge Graph. It measures the level and accuracy of Google’s understanding, its confidence in…
The Importance of Protecting Your Trademark in Google Ads
Why is Protecting Your Trademark Important for Google? If you don’t protect your trademark in Google Ads, your competitors will be able to use your trademark in their ad copy…
HTML5 Semantic Tags: What They Are and How To Use Them
Originally Published on SEMrush June 05, 2020 (Jason Barnard) What is semantic HTML5? Semantic HTML5 refers to the use of specific HTML tags that provide clear indications of the role…