Brand Management
Brand Management
Description
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.
Posts tagged with Brand Management
Google is Replacing Wikipedia as Go-To Trusted Source
Google is replacing Wikipedia as its knowledge reference for Knowledge Panels because its fact repository, or Knowledge Vault, has outgrown Wikipedia. Wikipedia has been the primary source for Google fact-checking...
Google Knowledge Graph: Definition, Algorithm Updates and How It Works
What is Google’s Knowledge Graph? Google’s Knowledge Graph is Google’s machine-readable encyclopedia that stores the “facts” the search engine understands about the world. Google’s algorithms collect and verify facts from...
Agencies: How to Create a Bespoke Project That Wows Your Client (Nat Rosasco and Jason Barnard)
How Does Consistent Branding Impact Online Visibility? – Kalicube® Knowledge Nuggets In this short video clip, Nat Rosasco explains how you can put bespoke projects that impress your clients into...
The Results of Full Implementation of The Kalicube Process
Kalicube’s Business Challenge Kalicube is a premium digital marketing agency that practices what it preaches. Kalicube applies our proprietary strategy to our business to demonstrate the results we achieve using...
How to Use The Kalicube Process to Save a Company in a Contracting Market
The Business Challenge The company was in a highly competitive market and quickly losing website traffic. It relied almost exclusively on traffic from Google Search. Blue links dominated Google’s search...
How to Use The Kalicube Process to Save a Company
The Business Challenge Solved by The Kalicube Process™ The company, an online postal service, experienced massive website traffic and revenue growth in 2018. In 2019, the growth started falling off...
The Key to a Perfect Website (Will Laurenson and Jason Barnard)
How Can a Perfect Website Help Improve Branded Search? – Kalicube® Knowledge Nuggets In this short video clip, Will Laurenson explains how a perfect website helps with Branded Search and...
Smashing SEO Strategies in the Era of AI (Beatrice Gamba and Jason Barnard)
How to Create a Branded Search Strategy with AI SEO – Kalicube® Knowledge Nuggets In this short video clip, Beatrice Gamba explains how AI SEO helps with Branded Search strategies....
Does Google Use Information from the Knowledge Graph in its Search Generative Experience Results?
Yes, Google uses information from the Knowledge Graph in its Search Generative Experience Results. Google’s Knowledge Graph provides information for Search Generative Experience results. Google displays a small card titled “From...
Invitation-Only Mastermind: How Agencies Can Leverage Google’s E-E-A-T Knowledge Graph Update to Increase Revenues
The biggest and most clear update in Google’s Knowledge Vault happened in 2023! Kalicube discovered it and has analysed the update and already has the action items agencies need to...
Google Knowledge Graph Update – Summer 2023
The biggest and most clear update in Google’s Knowledge Vault happened in 2023! And that Knowledge Vault (Main Knowledge Graph) update cascaded delightfully into the September core update (see below)....
Personal Rebranding and Name Change (Including Google Knowledge Panel) – “Olga Zarr”
Challenge Olga Zarr is a successful SEO consultant and writer on SEO strategy. Olga approached Kalicube to help her change her name and ensure the name change and personal rebranding...