The Key to a Perfect Website (Will Laurenson and Jason Barnard)


How Can a Perfect Website Help Improve Branded Search? – Kalicube Knowledge Nuggets

In this short video clip, Will Laurenson explains how a perfect website helps with Branded Search and how Branded Search ties in with a perfect website. Will discusses the importance of optimising a website for visitors coming through Branded Search. He emphasises that a well-optimised website can cater to the specific needs of people who are already familiar with a brand, providing them with the right level of information. Watch the video right to the end.

What you’ll learn

  • 00:00 Will Laurenson and Jason Barnard
  • 00:20 How Can a Website Customise the User Experience for Visitors Who Come Via Branded Searches?
  • 01:02 What Factors Should be Considered When It Comes to Understanding the Intent of Users Conducting Branded Searches?
  • 01:50 How Does the Importance of Social Proof Vary for Users?

“This Knowledge Nugget is taken from the Branded Search (and Beyond) Podcast with Jason Barnard.” Official event page link:…

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