The Key to a Perfect Website (Will Laurenson and Jason Barnard)
How Can a Perfect Website Help Improve Branded Search? – Kalicube Knowledge Nuggets
In this short video clip, Will Laurenson explains how a perfect website helps with Branded Search and how Branded Search ties in with a perfect website. Will discusses the importance of optimising a website for visitors coming through Branded Search. He emphasises that a well-optimised website can cater to the specific needs of people who are already familiar with a brand, providing them with the right level of information. Watch the video right to the end.
What you’ll learn
- 00:00 Will Laurenson and Jason Barnard
- 00:20 How Can a Website Customise the User Experience for Visitors Who Come Via Branded Searches?
- 01:02 What Factors Should be Considered When It Comes to Understanding the Intent of Users Conducting Branded Searches?
- 01:50 How Does the Importance of Social Proof Vary for Users?
“This Knowledge Nugget is taken from the Branded Search (and Beyond) Podcast with Jason Barnard.” Official event page link: https://brandedsearchandbeyond.com/20…
