The Process of Claiming a Knowledge Panel in Google
What Happens If You Claim a Knowledge Panel? A person or organisation that officially represents the entity displayed in a Knowledge Panel on Google SERP (Search Engine Results Page) may…
Knowledge Panel in Google: Pricing
How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free! Google doesn’t charge a fee, but it doesn’t automatically provide one for every person…
Getting a PAA Result on Brand SERP
How Do I Dominate People Also Ask on my Brand SERP? People Also Ask appears on well over half of all Brand SERPs. They are often questions specifically about the…
How to Get or Improve a Knowledge Panel for a Podcast
Kalicube’s Simple 3-Step Process to Getting or Improving a Google Knowledge Panel for a Podcast Getting a Knowledge Panel on Google is not limited to famous podcasts that get thousands…
Definition of Leapfrogging in SEO
What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another…
Comparison of SEO and SERP
What is the difference between SEO and SERP? SEO is an acronym for Search Engine Optimisation, whereas SERP is an acronym for Search Engine Results Page. They are two different…
Google’s concept of Rich Sitelinks in Brand SERP
What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results…
Entity Home in SEO: What You Need to Know
What is an Entity Home in SEO? An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company,…
Brand Digital Ecosystem Definition
Plus: how does your brand’s digital ecosystem tie into Brand SERP. What is a brand digital ecosystem? Your brand’s digital ecosystem is everything that exists online about and around your…