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The Fundamentals of Entity Building for SEO by Loren Baker

ByJason BARNARD Reading Time: 1 minute
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Entity Building & Google’s Knowledge Graph September 4, 2021

Loren Baker is the founder of Search Engine Journal. In this video interview with Jason Barnard, he explains the fundamental steps of entity building in SEO.. and then, Jason goes on to explain the different multiple knowledge graphs verticals to consider.

00:00 Jason Barnard
00:04 The basics of entity building
00:42 Next step in entity building
01:00 Knowledge panels with no entry

Founder and CEO of Kalicube

Jason Barnard is the founder and CEO of Kalicube. He is an author and digital marketer who specialises in Brand SERP optimisation and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy" for his professional work.

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