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Turn Negative Reviews into Positive Opportunities (David McBee and Jason Barnard)

ByJason BARNARD Reading Time: 1 minute
how-do-reviews-impact-branded-search-and-conversion?-with-david-mcbee

How Do Reviews Impact Branded Search and Conversion? – Kalicube Knowledge Nuggets

In this short video clip, David McBee explains how reviews help with Branded Search. David gives a great insight into the dual role of reviews in improving search results and increasing sales. He highlights the importance of a good star rating in attracting potential customers and converting leads into sales. He emphasizes that an abundance of positive reviews can have a significant impact on consumer confidence and decision making.

What you’ll learn

  • 00:00 David McBee and Jason Barnard
  • 00:08 How Does the Number of Reviews Affect Google Ranking?
  • 00:16 How Can Positive Reviews Influence Google’s Algorithm?
  • 00:24 How Important is the Intent of the Review for Google Ranking?
  • 00:37 Why are Four or More Star Ratings Important for Businesses?

“This Knowledge Nugget is taken from the Branded Search (and Beyond) Podcast with Jason Barnard.”

Official event page link: https://brandedsearchandbeyond.com/20…

CEO of Kalicube (and founder)

Jason Barnard is an entrepreneur, writer and CEO of Kalicube, a digital marketing agency and groundbreaking software company based in France. Jason is also a digital marketer known as the "The Brand SERP Guy." Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022

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