Turn Negative Reviews into Positive Opportunities (David McBee and Jason Barnard)
How Do Reviews Impact Branded Search and Conversion? – Kalicube Knowledge Nuggets
In this short video clip, David McBee explains how reviews help with Branded Search. David gives a great insight into the dual role of reviews in improving search results and increasing sales. He highlights the importance of a good star rating in attracting potential customers and converting leads into sales. He emphasizes that an abundance of positive reviews can have a significant impact on consumer confidence and decision making.
What you’ll learn
- 00:00 David McBee and Jason Barnard
- 00:08 How Does the Number of Reviews Affect Google Ranking?
- 00:16 How Can Positive Reviews Influence Googleās Algorithm?
- 00:24 How Important is the Intent of the Review for Google Ranking?
- 00:37 Why are Four or More Star Ratings Important for Businesses?
“This Knowledge Nugget is taken from the Branded Search (and Beyond) Podcast with Jason Barnard.”
Official event page link: https://brandedsearchandbeyond.com/20…