The Importance of Creating a Marketing Pie (Leanna DeBellevue and Jason Barnard)


Why Your Brand Needs to Dominate Online Searches? – Kalicube Knowledge Nuggets

In this short video clip, Leanna DeBellevue explains how creating a marketing pie helps with Branded Search. Leanna provides valuable insight into the importance of having a proactive online presence and the idea that relying on chance is not enough for potential clients to discover your business. She emphasizes that it’s crucial to be the first name that comes to mind when they need the services or products you offer. By focusing on branded searches rather than generic search queries, you can significantly increase the likelihood of sales and ensure that your business is not only found but also searched for by those who have already heard of you through various channels. Watch the video right to the end.

What you’ll learn

  • 00:00 Leanna Debellevue and Jason Barnard
  • 00:02 How Can Creating a Marketing Pie Help With Brand Search?
  • 00:16 How Important is it to Stay Top-of-Mind of Your Potential Clients?
  • 00:27 How Does Being Top-of-Mind Increase Sales Probability?
  • 00:36 What is the Difference Between a Branded Search and a Generic Search?

“This Knowledge Nugget is taken from the Branded Search (and Beyond) Podcast with Jason Barnard.”

Official event page link:…

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