How Can Your Brand Survive and Thrive in an AI-Driven World? (optYOUmize Podcast)
How Can Your Brand Survive and Thrive in an AI-Driven World? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard addresses the evolving landscape of AI and its impact on search engines and brand visibility. He highlights the three-phase Kalicube Process, which will help your brand to thrive in an AI-driven world. By achieving understandability, credibility, and deliverability, AI will then be able to introduce your brand into relevant conversations, guide users down the funnel, and ultimately, recommend your brand over competitors. This holistic approach ensures that your brand remains visible and trusted, regardless of how search technology evolves. For more insights, watch the video right to the end.
What you’ll learn:
00:00 Brett Ingram and Jason Barnard
00:01 How Do You Keep Your Brand Relevant and Secure in the Rapidly Evolving Landscape of AI and Search Engines?
00:47 What are the Three Phases of the Kalicube Process?
00:55 How Do You Ensure Your Brand is Recommended by AI Systems and Search Engines?
“This Knowledge Nugget is taken from the optYOUmize Podcast with Brett Ingram.” https://www.youtube.com/watch?v=sO6jWvFQbnM
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Can Your Brand Survive and Thrive in an AI-Driven World? – Kalicube Knowledge Nuggets
Brett Ingram: AI now obviously is everywhere. And as we move further into the future, there’s always talk about, well, will search engines even exist? Will everyone just be asking AI instead? So how does this all play into that? If I, let’s say that I was building a brand, personal or otherwise, and I’ve got myself connected with whatever keywords I want and Google’s happy about me, does that automatically mean I’m going to be safe in the world of AI, or are there things that I need to do that are different in order to make that work for me as well, or to protect myself?
Jason Barnard: Which is a lovely question. The foundation there is, if Google understands, the AI will understand, but the keyword there is understand. And if you remember, we start with understandability, then credibility and then deliverability, which is the keywords and content you were talking about. So if you’ve only got deliverability, you’ll survive today, but you’re going to die out tomorrow. It doesn’t matter if search disappears from our perspective because they all work the same way.
Understandability, credibility, deliverability is what it’s all about. If these AI machines understand who you are, what you do, which audience you serve, they believe you’re a credible solution for the subset of their users who are your audience, with whom they’re having a conversation.
And you give them the content that’s relevant and helpful to that audience, they will introduce you to the conversation. They will recommend you as the person comes down the funnel, and they will say to the person, if you have to choose one, choose Jason Barnard, choose Kalicube. And not the others.
