Why Tracking the GOAL is Essential in Data Driven SEO?

How to Use Google Analytics for Data-Driven SEO with Brie Anderson  08 February 2022 at 17 H CEST (Paris)

In this clip, Brie Anderson talks about the primary importance of tracking “The Goal” in Data Driven SEO. Brie explains to us A) that most people don’t track them and B) why taking an extra step is key. Watch now to find out more.

00:00 Tracking phone numbers
00:11 Get data by tracking several things
00:27 Track “The Goal”
00:42 Do the extra step and track “The Goal”

Transcript from: Why Tracking the GOAL is Essential in Data Driven SEO?

Did they click on the phone number? Why didn’t they click on the phone number? That kind of stuff.

If you’re going to get data, you need to have these things tracked. A lot of clients that I’ve seen just don’t track any of this stuff, they kind of play potluck.

Yes. Unfortunately, people always say. What’s the thing that people should be tracking and they’re not, and unfortunately that is the answer. “The Goal”.

They’re not tracking the goal because you can go set up Google Analytics. When you create a Facebook page, it starts collecting analytics for you. Twitter starts collecting analytics for you. But to actually track the goals. You have to do the extra step. A lot of people either don’t know how to do it, or they forget about it or they just don’t go the extra step. Then they have all this data and really no decision-making power because you don’t know what actually led to the conversion. Just really curious and it’s nothing really to do with this.

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