How to Align Your Content and Business Goals (Purna Virji and Jason Barnard)


How to Attract Target Audiences and Boost Branded Search Success? – Kalicube Knowledge Nuggets

In this short video clip, Purna Virji discusses how aligning your content with your business goals can have a significant impact on Branded Search. Purna explains that you can determine the right actions for your audience and identify the audiences that are most likely to take those actions. She highlights strategic targeting which allows you to create content that is not only relevant, but also interesting and valuable to specific audiences. This makes your content more engaging and effective, gaining trust and reaching a wider audience. Watch the video right to the end.

What you’ll learn

  • 00:00 Jason Barnard and Purna Virji
  • 00:02 How Does Aligning Content with Business Goals Affect Branded Search?
  • 00:17 How to Determine the Best Actions for Your Target Audience
  • 00:39 What Role Does Strategic Targeting Play in Creating Relevant and Valuable Content?
  • 00:43 How Does Effective Content Help to Gain Trust and Reach a Wider Audience?

“This Knowledge Nugget is taken from the Branded Search (and Beyond) Podcast with Jason Barnard.” Official event page link:…

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