Why Google’s People Also Search For (PASF) is a Major Misnomer
Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021
In this clip with Yaag Ganesh on The ABM Conversations, Jason talks about comparable positioning using the Knowledge Panel, and then goes on to explain some intricacies in Google’s People Also Search For (PASF).
00:00 Comparable positioning using the Knowledge Panel
00:50 Influencing Google in the positioning
01:30 Close relationships