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Why Google’s People Also Search For (PASF) is a Major Misnomer

ByJason BARNARD Reading Time: 1 minute
Thumbnail for How to Associate Your Brand with the People Also Search for (PASF) Section on Google with Jason Barnard - Kalicube Knowledge Nuggets.

Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021

In this clip with Yaag Ganesh on The ABM Conversations, Jason talks about comparable positioning using the Knowledge Panel, and then goes on to explain some intricacies in Google’s People Also Search For (PASF).

00:00 Comparable positioning using the Knowledge Panel
00:50 Influencing Google in the positioning
01:30 Close relationships

Transcript from: Why Google’s People Also Search For (PASF) is a Major Misnomer

CEO of Kalicube (and founder)

Jason Barnard is an entrepreneur, writer and CEO of Kalicube, a digital marketing agency and groundbreaking software company based in France. Jason is also a digital marketer known as the "The Brand SERP Guy." Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022

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