The Importance of Rich Sitelinks in SEO

Why Are Rich Sitelinks Important in SEO?

Rich Sitelinks are fundamentally important in one’s overall SEO strategy because they are obviously useful to users, and a great way for Google to show a variety of deeper content that allows its users to navigate quickly to the part of the site and the type of content they want to visit.

Here is an article that explains more about Rich Sitelinks in SEO.

What Are the Pages That Typically Show as Rich Site Links?

Google chooses those pages that it feels users might want to access directly pages that are helpful and relevant to the user who just googled your brand name. Obviously, there’s great variety, but here are some of the main candidates that you’ll want to look at and optimize:

  • About us
  • Contact us
  • Careers
  • Major product page
  • Category pages
  • FAQ section
  • Pricing page
  • People profiles(especially C-level employees.)
  • Your blog homepage
  • Location pages
  • Upcoming event pages
  • Recent article
  • Download pages
  • Review pages
  • Login pages
  • Clients support
  • Product pages
  • Product category pages

Note that some of these pages are unimportant within your wider SEO strategy and many brands don’t do any optimization on them at all, but in the context of your Brand SERP they take on an enormous importance and they are well worth optimizing for that.


Jason Barnard (The Brand SERP Guy) also offers a course that includes a lesson for Triggering and Optimising Rich Sitelinks.

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