How Do You Make Your Content Machine-Friendly on Different Platforms? (The Nope Coach)
How Do You Make Your Content Machine-Friendly on Different Platforms? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard explains SEO as packaging branding and marketing for machines, ensuring content is discoverable and understood across platforms—not just websites. He emphasizes moving beyond Google’s guidelines to optimize content for AI tools like ChatGPT and search engines, driving broader visibility and engagement. Watch the video until the end.
What you’ll learn:
00:00 Suzanne Culberg and Jason Barnard
00:01 Why Might Strictly Following Google’s Guidelines Not Solve All Your Business Problems?
00:25 How Is SEO Defined in Relation to Branding and Marketing?
00:57 How Can Businesses Optimize Their Content for Broader Visibility Beyond Just Their Website?
“This Knowledge Nugget is taken from The Nope Coach with Suzanne Culberg.” https://www.youtube.com/watch?v=rLcBloh1klU
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Do You Make Your Content Machine-Friendly on Different Platforms? – Kalicube Knowledge Nuggets
Jason Barnard: Well it depends how you define SEO. SEO is Search Engine Optimization. And if you think that following every single Google guideline and rule and doing things the way Google wants you to do it is going to solve all your business problems, then I would suggest you think again. But I would always have suggested you think again. I come from that universe, and at the end of the day, SEO is simply packaging great branding and marketing for a machine. So you’ve got your branding, you’ve got your marketing, you push it all out there where your audience is looking on YouTube, on Facebook, on LinkedIn, on Forbes. You show it to your users and you invite them down the funnel. If you’re smart, you take all that content and whatever platform it’s on. So it’s not just your website, it’s YouTube, as you just said, as Facebook, it’s on Forbes.
You make sure that you package it for the machine so that they understand that it’s you talking, what you’re saying to your audience, and that it’s working. Because they will then replicate. They’ll replicate the success
you’re having with your audience, wherever that audience happens to be looking and you happen to be standing. So SEO is just packaging, branding and marketing for the machine.
So when ChatGPT came out and Bing introduced Copilot a few months later, and Google were way behind
in that particular fight, we had already mastered it because we weren’t following Google’s guidelines so much as thinking how a machine can find, digest, understand, and reproduce the content that we were putting out there, wherever it is, not just on our website. Whereas traditional SEOs focus on their own website and how to optimize individual pages on the website, for me, that’s always been a fool’s game.
