Rebrand a Personal Name with Kalicube

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A personal rebrand means changing your personal brand name. Kalicube makes it easy.

A personal rebrand is appropriate in the situations listed below.

  • Name change (taking your partner’s name, for example)
  • Competition on your name makes it impossible to dominate search results
  • Negative press is ruining the result for your name

Your name is your brand. It’s how the world finds you, shapes your reputation, and is why your ideal clients decide to do business with you. A positive, accurate, and visible personal brand across your digital footprint is essential for achieving your professional and earnings goals.

But what happens if your name is associated with negative press, if you want to change your name, or if your name is dominated by fierce competition—especially when you share a name with countless others (meaning your name is ambiguous)?  

You need to rebrand your personal name. Rebranding a personal name means adding your middle initial or middle name online to improve visibility.

Adding your middle initial to your personal branding is a great way to reduce your competition twenty-fold or more. It reduces any ambiguity. The process is simple: Change all online references to yourself to include your middle initial or name.

When you do this, search engines like Google will understand you better, your audience will naturally start to refer to you using this extended name, and you will dominate the search results when people search for you.

What is Personal Rebranding?

Personal rebranding means changing the name associated with your personal brand. 

Jason Barnard doesn’t appear that common, but more than 300 Jason Barnards are active online, including a professional football player, an ice hockey player, a podcaster, the CEO of a publicly listed company, a professor, several digital marketers, and a circus clown.

When someone searches for a name, a search engine like Google has no direct clues as to which people with that name the person is researching. Is the person looking for the podcaster, the ice hockey player, or the marketer?

Google hedges its bets and shows a mix of results for the one to three most notable or famous people. The most famous person will dominate, with more results higher up the page and a knowledge panel, which is the information box on the right-hand side of the search results.

ChatGPT and other assistive, conversational engines will use the same criteria as above and generally give a summary about the dominant person and suggestions for relevant research on others.

A rebrand with a middle name or initial can give you control of your name’s search results and help accelerate your personal brand’s growth so you land more clients and control how you’re presented online.

What Happens When You Rebrand a Personal Name with Kalicube?

Kalicube’s service will change your name across the web at a stroke.

How Long Does a Personal Name Rebrand With Kalicube Take?

Kalicube implements all necessary changes in 30 days. Google will digest the changes in less than three months. Your audience will be comfortable with your new name, and so will you—when you see your old name, it will look “unnatural.” 

Why Do You Need Kalicube for Your Personal Name Rebrand?

You need Kalicube for your personal name rebrand because doing it manually will take over six months or more. With Kalicube, the job is done in just one month.  

Save yourself time—Kalicube is 6x faster. There is no guesswork because everything is data-driven. Kalicube Pro is our secret weapon for positioning you in the places that matter, as fast as possible and with maximum results.

  1. We find 40% more online references than you will using Kalicube Pro. We don’t miss any and ensure every vital mention of your personal name online is changed. 
  2. Kalicube Pro prioritizes the references to your name online, so we focus on changing the most important ones in order.
  3. We’ll do 80% of the work for you.

What Is a Personal Name Rebrand’s Key Performance Indicator (KPI)?

KPI: Total Control & Domination of Your New Name Brand SERP

You have total control and domination of the search results for your new name with content that is a great fit for your career and professional goals.

  • Own your search results: Ensure your new name is the definitive online representation of your personal brand.
  • Control your narrative: Craft a positive and accurate online identity that reflects your desired professional image.
  • Become the Thought Leader: Position yourself as a trusted authority within your field, attracting opportunities and building lasting connections.

Our goal is to ensure your new name completely dominates search results, showcasing content that perfectly fits your career goals. 

What Is the Kalicube Process?

Kalicube streamlines the rebranding process using a single focused phase of The Kalicube Process: Understandability. 

Phase 1: Understandability

In this phase, we completely audit your digital footprint and prioritize every reference to your name. We meticulously change your brand name across all platforms (meaning everywhere) to establish clear and consistent messaging. This helps your audience and search engines seamlessly recognize and adapt to your new brand identity.

Case Studies for Personal Rebranding

Our proven process has helped individuals like Mark A. Preston and Olga Zarr rebrand themselves and achieve complete control over their online identities.

Mark A. Preston, an accomplished figure in the SEO industry since 2001, has built and transformed businesses with his expertise. After discovering many individuals shared his name “Mark Preston,” he opted for “Mark A. Preston,” leveraging his full name to stand out.

What Kalicube did:

  • Kalicube provided a comprehensive list tracking all online mentions of his previous brand.
  • Updated all platforms we could access with Mark’s new information 
  • Offered detailed steps for optimization moving forward.

Results Achieved: After contacting websites over a month requesting updates from ‘Mark Preston SEO’ to ‘Mark A. Preston,’ approximately 85% complied with link redirections. Within three months:

  • Google searches for ‘Mark A. Preston’ yielded stunning branded results with complete domination over Brand SERP.
  • Direct search traffic tripled compared to former branding efforts.

Once facing online challenges, Mark Preston rebranded his name as “Mark A. Preston” with Kalicube. Now, he dominates search results, has a unique brand identity, and attracts a wider audience seeking his expertise beyond just SEO.

Read the Mark A. Preston Case Study

Olga Zarr (former Olga Zarzeczna), a successful SEO consultant and writer on SEO strategy, faced the daunting task of changing her name while preserving her established online brand equity. Understanding the intricacies of personal rebranding, Olga turned to Kalicube for expert assistance.

What Kalicube Did: The team worked meticulously to ensure search engines recognized the name change and that Olga’s hard-earned SEO goodness and brand value seamlessly transferred to her new identity.

Results Achieved: After six months, “Olga Zarr” became synonymous with expertise in SEO and writing about SEO. Olga not only retained but also expanded her online presence. 

This strategic move ensured her online brand equity was protected and helped her establish a strong Knowledge Panel, ultimately leading to increased client acquisition and industry recognition.

Social Proof here>> Olga Zarr

Kalicube helped Olga trigger a Knowledge Panel for her new personal brand, “Olga Zarr,” and ensured the search engines understood the name change so all the SEO goodness and brand value Olga had built with her former name transferred to her new brand.

What is Kalicube, and How Can We Help You?

Kalicube is a digital marketing company that builds a brand’s digital ecosystem using branding, marketing, and packaging the messaging in a way Google can understand. Without a brand, you have nothing to market; without marketing, you have nothing to package for Google.

Kalicube consolidates a brand’s digital footprint through our Saas platform Kalicube Pro – a tool that has been collecting data from Google since 2015 (and continues) and has over 2 billion data points and tracks over 7 million active Knowledge Panels, 100,000 businesses, and people across dozens of countries, which allows us to pinpoint exactly what a brand is doing well, not so well and where Google expects it to be online to serve its audience. 

Kalicube is not an SEO agency. We use Google to inform your brand’s strategy and measure progress through Google search results. 

Educating Google involves doing the Google dance—Kalicube does a huge amount of work to put all the measures in place to shift Google’s focus where you want it to be so that when it updates, it joins the dots and understands who you are, what you offer, and to whom. 

Kalicube Pro knows where your ideal audience likes to spend time online and which sources Google uses to verify brands they can trust and recommend online. Aside from Google, no one has more data on Google’s Knowledge Graph than Kalicube Pro. 

Your Options for Implementing the Kalicube Process

To implement the Kalicube Process, choose any of the options below.

1. Do it yourself. Access our free learning resources, join the Kalicube Academy, or read “The Fundamentals of Brand SERPs for Business” book for everything you need to optimize your brand for your audience and the search engines.

2. Book a Done For You Service. The team at Kalicube works with you to implement the Kalicube Process for your business – working within your existing resources and priorities and saving you valuable time. We can start building and implementing your digital marketing strategy year-round.

If you’re ready to dominate the search results for your personal brand, book a call with Jason Barnard today. 

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