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How the New Google Generative AI in Google Search will Affect Brand SERPs

ByJason BARNARD Reading Time: 2 minutes
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How do you think Brand SERP will be impacted by the new Google search announced at Google IO?

Question (from Mark A Preston):

How do you think Brand SERP will be impacted by the new Google search announced at Google IO?

Answer:

Brand SERPs are generally navigational. For example, according to SimilarWeb, 90% of people who google Facebook navigate to the facebook.com site. Nathan Chalmers, Program Manager at Bing for the Whole Page Algorithm confirmed this during his interview with Jason Barnard.

From the little we see in the video, I would guess that it will work in a similar manner to Bing Chat. As a rule of thumb, it will not show the chat /summary option for navigational queries and will show for informational and some queries.

So “Kalicube” will trigger normal results with a chat option that requires the user to activate it (as shown in the first image below), and “what is Kalicube” will provide the summary with additional questions, with the homepage just below or alongside (as shown in the second image below).

“Kalicube” will trigger normal results with a chat option that requires the user to activate it.
“What is Kalicube” will provide the summary with additional questions, with the homepage just below (on Google) and alongside (on Bing).

Prepare your Brand SERP for the future of Google Search. Let Kalicube guide your Brand SERP strategy in the age of AI. Book a call with Jason now.

Contributor:

Jean Marie

Website Content Manager. Joined Kalicube in February 2022
LinkedIn: www.linkedin.com/in/jeanmarielaurente
Email: [email protected]

CEO of Kalicube (and founder)

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

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