Koray Gübür Explains How Google Evaluate the Authenticity of Reviews and Apply Its Analysis to Search Algorithms

Learn How to Properly Use and Apply Semantic SEO with Koray Tuğberk Gübür 16 November 2021 at 17 H CET (Paris)

Koray Gübür is a holistic SEO expert with over 6 years of experience in the field. In this video interview with Jason Barnard, he explains how search engines and AI algorithms are now able to tell which user reviews are fake and which are authentic. He also explains why they now have more confidence in using nofollow links in user generated content (UGC) and explains why.

00:00 Introducing, Koray Tuğberk Gübür
00:10 Sentiment between reviews, comments
00:21 Testing nofollow links
00:31 AI algorithms


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.