The X exodus – could Bluesky spike spark end of Elon Musk’s social media platform?
Published on Sky News November 17, 2024 (Mickey Carroll)
Jason Barnard, the chief executive of Kalicube®, spent nine years gathering three billion different data points that Google uses to decide what is factual information.
He told Sky News that although X has a long-standing agreement with Google to allow the search engine to use X posts to help it understand the world, Google’s trust appears to be waning.
“Bluesky is 20 times smaller in terms of the number of people on the platform,” he says. “If you search for people [on Google], you will find Bluesky 10 times less often than you will find X.
“But,” he says, “it’s 10 times more important to Google today for factual information.”
Even when it comes to Musk’s own daughter Vivian Jenna Wilson, Mr Barnard says the search engine appeared to trust Bluesky over X.
“She doesn’t use [Bluesky], but Google trusts it for information about her.”
And as more people use the platform, huge search engines like Google and AI models like ChatGPT will start to trust it even more.
Also Published on Forbes, Yahoo, and MSN.
TL;DR :
- Entity Understanding is shifting: Jason Barnard highlights a major shift in algorithmic trust - Google now treats Bluesky as a more credible Knowledge Source in Entity SEO than X, despite its smaller user base.
- Default Algorithmic Truth is fluid: Google’s trust in Bluesky over X - even for users who don’t post there - demonstrates how Assistive Engines Are Children, favoring structured, machine-friendly facts over popularity or presence.
- Brand Narrative Control is urgent: This reinforces Kalicube’s call to action: unless you control your Entity Home and digital ecosystem, platforms you’ve never touched can become your brand’s Default Algorithmic Truth.
