The X exodus – could Bluesky spike spark end of Elon Musk’s social media platform?
Published on Sky News November 17, 2024 (Mickey Carroll)
Jason Barnard, the chief executive of Kalicube, spent nine years gathering three billion different data points that Google uses to decide what is factual information.
He told Sky News that although X has a long-standing agreement with Google to allow the search engine to use X posts to help it understand the world, Google’s trust appears to be waning.
“Bluesky is 20 times smaller in terms of the number of people on the platform,” he says. “If you search for people [on Google], you will find Bluesky 10 times less often than you will find X.
“But,” he says, “it’s 10 times more important to Google today for factual information.”
Even when it comes to Musk’s own daughter Vivian Jenna Wilson, Mr Barnard says the search engine appeared to trust Bluesky over X.
“She doesn’t use [Bluesky], but Google trusts it for information about her.”
And as more people use the platform, huge search engines like Google and AI models like ChatGPT will start to trust it even more.
