Google’s Knowledge Graph: trusted sources

What are Google’s trusted sources for the Knowledge Graph?

Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard at has compiled a list of sources Google cites in knowledge panels which serves as a proxy for gaining some visibility… see the list here


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.