What is a Branded Query? A branded query is any search engine query that includes the name of your brand, product, or service. These queries help people find information specifically...

Establishing a prominent online presence requires more than a strong brand - it demands authority and trust. One of the most effective ways to achieve this is through Google Knowledge...

In today’s digital landscape, visibility is everything. Unfortunately, simply having a website isn’t enough. In this article you will learn what Search Engine Marketing (SEM) is all about and its...

Artificial intelligence (AI) is no longer a concept confined to science fiction; it’s transforming industries at an unprecedented speed. But with so much change, how can businesses effectively stay ahead...

What is the Brand SERP Tipping Point? The Brand SERP Tipping Point is the moment when Google’s presentation of an entity accurately represents the brand message when people google the...

What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023...

Knowledge Panels on Google are triggered by Google’s Knowledge Graph (Knowledge Vault). Updates to Google’s Knowledge Algorithms can make or break your corporate or personal brand in seatrch. Keeping an...

Google is replacing Wikipedia as its knowledge reference for Knowledge Panels because its fact repository, or Knowledge Vault, has outgrown Wikipedia. Wikipedia has been the primary source for Google fact-checking...

What is Google’s “Things to Know” Feature? Google’s “Things to Know” feature is an expandable list of questions and subtopics related to a search query that helps users explore a...

The subtitle “Writer” replaced “SEO” in Google Knowledge Panels for SEO professionals in September 2023. Google made very few exceptions to the change from SEO to Writer as it rolled...

A Focus Entity in SEO or search engine optimization is a specific topic, person, or company the search engines associate with a brand online. Entities are objects, people, places, and...

What is Google’s Knowledge Graph? Google’s Knowledge Graph is Google’s machine-readable encyclopedia that stores the “facts” the search engine understands about the world. Google’s algorithms collect and verify facts from...

Effective Date: 16 May 2025Last updated: 17 May 2025 Kalicube® is committed to protecting its intellectual property while empowering certified professionals and partners to use its brand assets appropriately. This page outlines the trademarks owned by Kalicube, permitted use cases, and restrictions. Registered & Claimed Trademarks The following terms are protected under trademark law and...

Global recognition firmly establishes Jason Barnard as a significant entrepreneur, a leading digital marketer and specialist, and a respected industry leader, particularly in the critical areas of brand management in search and the evolving landscape of Artificial Intelligence. His foundational work, prominent industry presence, and innovative contributions provide compelling evidence of his impact and standing....

THE simple step by step guide to getting and reliably managing your Knowledge Panel  Paperback - April 16, 2025 by Jason Barnard (Author) Jason Barnard’s book “Your Instruction Manual for Google Knowledge Panels” is available on Amazon >>Jason Barnard’s book “Your Instruction Manual for Google Knowledge Panels” official site >> Unlock the power of Google’s brain and...

This Consulting Services Agreement (“Agreement”) is between Kalicube® SAS (“Consultant”), registered at 10 CHEMIN DU TRAVERS 30250 AUBAIS, France (SIREN: 808 762 199), and the individual or entity (“Client”) who books and pays for consulting services through our online booking system.  1. SERVICES 1.1. The Consultant will provide digital brand consulting services (“Services”) during pre-booked...

Consultancy Services One-on-One Consulting with Jason Barnard Get data-driven solutions to your critical digital brand challenges from the world’s leading authority on Digital Brand Intelligence. Backed by an unparalleled dataset of over 9 billion data points in our in-house platform Kalicube® Pro, you get evidence-led strategies to shape how the world sees your brand online....

Hi there! We’re thrilled by your overwhelming interest in the Kalicube® Academy courses. Unfortunately, the academy is now closed. We’d love to keep you in the loop for future offers! Sign up for our newsletter below: Join the newsletterGet visible and get recommended forever Emails every Wednesday and Friday. *Importantly, you can easily unsubscribe at...

Personal Brand Strategy Rank on ChatGPT and AI Search Results: Get AI talking about your Business and Brand Teach ChatGPT and other AI platforms to understand, include, and recommend your brand in conversations with its users. It’s easier than you think because the machines work the same way as Google. Done With You AI Ranking...

Personal Brand Strategy Personal Rebranding and Name Change: Redefine Your Identity Online Stop letting an outdated name bury your potential. Start your personal rebrand with a name change today. Done With You Personal Rebrand Using The Kalicube Process™ Your name is more than just a label - it’s your identity, reputation, and the gateway to...

Your brand is what Google and AI say it is Are you prepared to leave your most valuable asset in the hands of the machines? With Kalicube, your brand is safe today and you’ll be ready for the future. Take control now! What is Kalicube? Kalicube is a groundbreaking digital marketing agency that helps the...

Jason Barnard is the CEO and founder of Kalicube®, a premium Digital Branding Consultancy for entrepreneurs in the AI era. When Google and AI make decisions about entrepreneurs and their companies that determine their ability to shape markets, secure partnerships, and scale their ventures, having control over your digital presence isn’t just an advantage –...

Your Brand is what Google and AI say it is Don’t leave your most valuable asset in the hands of the machines. Learn More About The Kalicube Process™ >> What Happens When You Trust Us? Imagine what you can achieve in just two years with your optimised Brand SERP and Knowledge Panel. Why Business Leaders...

SEO (includes SGE and the future of SEO) Work With Us We help you achieve your business goals in digital search - on your terms.

About Kalicube What we do Kalicube makes your online brand representation irresistible to potential customers. When potential customers google your name, you want the search results to convert lookers to bookers, right? Kalicube empowers companies and individuals to control how their brand appears across the digital landscape, attract the right customers, educate Google, and end...

About Kalicube Kalicube is a premium Digital Branding Consultancy for entrepreneurs in the AI era. Leveraging 9.4 billion data points, Kalicube gives entrepreneurs unprecedented control over how they’re represented to decision-makers online through visible, influential personal brands that open doors rather than close them. Jason Barnard is CEO and Founder of Kalicube. Team Kalicube Team...

Free Downloadable Guides This is the solution to digital marketing in a World of AI Learn the Digital Marketing Strategies we Use for our Clients Control and Grow yourPersonal Brand in Search and AIThe Kalicube Process™ for Personal Brands: The DIY Guide Control and Grow yourCorporate Brand in Search and AIThe Kalicube Process for Corporate...

Done for You Service Future-Proof Digital Marketing Strategy Position your brand across the entire digital eco-system and stay ahead of AI. How We Help We help brands to adapt to the evolving digital landscape and ensure long-term success regardless of changes in technology, market trends, or competition. This strategy involves a holistic approach that encompasses...

Kalicube® Team Presents Fastlane Founders and Legacywith Jason Barnard Podcast Fastlane Founders and Legacywith Jason Barnard is a leading podcastfor entrepreneurs produced by Kalicube. About the Podcast Entrepreneurial insights from CEOs on fast success, enduring impact, and building long-lasting companies. “Fastlane Founders and Legacy” hosted by Jason Barnard, CEO of Kalicube, explores the delicate balance...

Team Kalicube Team Kalicube is a world-class ensemble of Digital Brand Engineers - strategists, marketers, developers, designers, and operations experts - working in lockstep to implement The Kalicube Process™ with precision, empathy, and efficiency, ensuring every client becomes the trusted, visible authority in their niche across search and AI. Smart, courageous and fun people Smart...

Kalicube Pro SaaS For Agencies Provides you with all the data and tools you need to optimise, track, measure and report your clients’ brand presence and message on Google. Entity Optimisation Platform  Kalicube Pro SaaS (Reviews for Kalicube® Pro on Capterra) Yearly agency subscription(includes access to all the courses in the Kalicube Academy for up...

Done with You Service Knowledge Panel Management Position your brand, learn the process so you can take the reins. How We Help We position your brand as the recognized authority in your industry by building and managing your Knowledge Panel. This ensures potential customers get a quick snapshot of accurate, up-to-date, and credible information when...

Kalicube® proactively looks after your brand message on Google. Jason Barnard has been optimising Brand SERPs and triggering / managing Knowledge Panels for over 10 years. Entrust your brand presence on Google to Jason and the Kalicube team. We will take the weight off your shoulders, leverage Kalicube Pro SaaS to maximum effect and make...

Invite Jason Barnard to Guest on Your Podcast Looking for a Great Guest for Your Podcast? What can you talk about with Jason Barnard? Knowledge Panels SEO / Digital Marketing Strategy From Search Engines to Answer Engines to Assistive Engines: Where AI is Taking Google, Bing and Apple Google is a child. How we can...

Agency Partners of Kalicube® Our recommend agencies that effectively use Kalicube strategies/techniques/platforms who can DEFINITELY help you in your Knowledge Panel and Brand SERP optimisation. Choose Your Digital Agency Founder of Holistic SEO & Digital Holistic SEO Triggering new People Also Ask (PAA) Questions, Changing the PAA Answers, Triggering a Knowledge Panel, Optimization, and Management of...

Invite Jason Barnard Looking for a fun speaker who is a leading expert in digital marketing and is ready to share his insights? Get to know The Brand SERP Guy® Global Authority & Impact: As the world authority on Digital Brand Intelligence, Jason shares his expertise through: Work with Jason Barnard Podcast Appearances Webinars as...

Kalicube Solutions What Are You Looking For? Are you looking for something where we do most of the work for you, or are you looking for an action plan that you then execute? Choose How We Can Help with Your Personal Brand Get a Knowledge Panel Make an unforgettable first impression and continuously drives qualified...

Back to home Kalicube® Newsletter The Kalicube Newsletter will give you the secrets to making Google and the AI engines send customers to you. You’ll get regular updates on how you can get Google and the AI engines to recommend your brand to your “ready-to-buy customers” by shapeshifting your existing marketing so you DOMINATE the...

Become one of Kalicube®’s Friends Kalicube’s Friends Include: What partnership opportunities are available? What partnership opportunities are available? Commercial Contribute financially to support Kalicube’s content creation (aka sponsorship) Exchange Friends of Kalicube: Non-monetary mutual support with the promotion of our content, services and products. Why should you partner with Kalicube? Kalicube’s mission is to develop...

The Fundamentals of Brand SERPs for Business by Jason Barnard Get This $16 Amazon Bestseller for FREE (Yes, really - 100% free, no catch.) Inside, you’ll discover: Dozens of amazing reviews. Read them >> Your brand is your biggest asset in business, so you need your Brand SERP to represent it accurately. See all formats...