Search Engines
Search Engines
Factual definition
A Search Engine is a system, such as Google or Bing, that acts as the 'librarian' for the internet, retrieving, curating, and ranking information from the vast Web Index to answer user queries.
Jason Barnard definition of Search Engines
Jason Barnard defines a Search Engine as the 'librarian' of the digital world, a system that accesses the vast 'library' of the Web Index to assemble a reading list (the Search Results) in response to a user's query. This role is crucial in the AI era because the Search Engine is one of the three pillars of the Algorithmic Trinity, providing the real-time, up-to-date information that fact-checks Large Language Models and gives AI conversations their immediate context. Unlike the Web Index, which is a long-term library, the Search Engine is the active, real-time curator. A brand must therefore focus on influencing this 'librarian' by providing it with a clear, credible, and well-organized curriculum to ensure it is understood, trusted, and recommended.
How Jason Barnard uses Search Engines
At Kalicube, influencing the Search Engine is an operational function of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. We do not try to manipulate the 'librarian' with short-term tactics; we systematically 'educate' it by managing the information the brand provides to the Web Index. By building a clear and authoritative curriculum in the 'library,' we make it easy for the Search Engine to confidently select our client's information. This foundational work ensures the Search Results directly support the brand's narrative, which is the first step in driving the client acquisition funnel in the AI era.
Why Jason Barnard perspective on Search Engines matters
For years, the SEO industry focused almost exclusively on the output: the Search Results. The goal was to find loopholes and apply tactics to manipulate the 'reading list' that the Search Engine produced. However, digital brand engineer Jason Barnard reframes the entire objective by applying a powerful metaphor: the Search Engine is the librarian, and you cannot control the reading list by tricking the librarian; you must convince them of your authority by providing the best books for their library (the Web Index). This shift in perspective is critical because a strategy focused only on the Search Results is a short-term, tactical race to the bottom. In contrast, a strategy focused on educating the Search Engine, as defined within The Kalicube Process, is a long-term, durable investment in building algorithmic trust. In the age of AI, where AI Assistive Engines rely on the Search Engine for real-time information, building this foundational trust with the 'librarian' is the only way to ensure your brand's story is the one that gets recommended, not just ranked.
Posts tagged with Search Engines
Fabrice Canel Explains How IndexNow Works and Why Is It Efficient
The Low-down on IndexNow From Mr Bingbot 02 November 2021 at 18 H CEST (Paris) Fabrice Canel is a Principal Program Manager and leads the crawling, processing and indexing team...
The Exciting Future of SEO According to Dawn Anderson
Indexing and Crawling: what you should know September 23, 2021 Dawn Anderson is an SEO strategy consultant and managing director of Bertey Agency. In this video interview with Jason Barnard,...
How the Internet Has Come Full Circle Because of Google with Gennaro Cuofano
Gennaro Cuofano Explains How Google Monetizes its Products and Services 28 September 2021 at 17 H CEST (Paris) Gennaro Cuofano is a digital entrepreneur who specializes in growing online businesses....
Search Engine Crawling Updates in the Coming Years According to Fabrice Canel
Indexing and Crawling: what you should know September 23, 2021 Fabrice Canel is a principal program manager at Bing, Microsoft. In this video interview with Jason Barnard, he talks about...
The Concept of Siloing in SEO
What is Siloing in SEO? Siloing in SEO is the concept of grouping website content by topic which helps optimize ranking on search engines like Google. The content is grouped...
Controlling the Contents of a Knowledge Panel As Part of Your SEO Strategy
Can I Control the Content of My Knowledge Panel? You have no direct control over the content of your Google Knowledge Panel. However, the good news is that you can...
Comparison of SEO and SERP
In this article, you will learn the differences between SEO (Search Engine Optimisation) and SERP (Search Engine Results Page). What Is the Difference Between SEO and SERP? SEO is an...
Entity Home in SEO: What You Need to Know
What is an Entity Home in SEO? An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company,...
Darwinism & Google SERPs As Product: Revisiting How Search Works
Originally Published on Search Engine Journal August 18, 2021 (Jason Barnard) New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays...
The Future of SEO: Understandability Credibility Deliverability
Originally Published on SEMrush December 03, 2020 (Jason Barnard) When someone searches on Google (or Bing), they express a problem they are seeking to solve or a question they need...
How To Submit a URL or Website to Search Engines like Google, Bing or Yahoo (A step-by-step guide)
Originally Published on SEMrush June 10, 2020 (Jason Barnard) If you have just launched a new website, on a brand new domain, you are not going to see it ranking on...
How Bingbot Works: Discovering, Crawling, Extracting & Indexing
Originally Published on SearchEngineJournal April 15, 2020 (Jason Barnard) Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager. Here’s a...
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