The #10 Rules of Image SEO for Image Carousels
This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and…
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,news search, and industry-specific vertical search engines.
Three Simple Steps to Create a Google Knowledge Panel
How do I Create a Google Knowledge Panel? You can create a Google Knowledge Panel using the 3-step Kalicube Process to getting a Knowledge Panel in Google. Data from the…
Definition of Leapfrogging in SEO
What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another…
How to Have a Marketing Goal for Your Content with Jason Barnard
Branded Search Results with Jason Barnard (The Brand SERP Guy) of Kalicube June 11, 2021 Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization…
Controlling the Contents of a Knowledge Panel As Part of Your SEO Strategy
Can I Control the Content of My Knowledge Panel? You have no direct control over the content of your Google Knowledge Panel. However, the good news is that you can…
Google’s Solution for Ambiguous Names According to Jason Barnard
Jason Barnard – “The Brand SERP Guy” August 19, 2021 Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In…
The Most Common Misconception About Brand SERPs with Jason Barnard
Jason Barnard – “The Brand SERP Guy” August 19, 2021 Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In…
Comparison of SEO and SERP
In this article, you will learn the differences between SEO (Search Engine Optimisation) and SERP (Search Engine Results Page). What Is the Difference Between SEO and SERP? SEO is an…
Entity Home in SEO: What You Need to Know
What is an Entity Home in SEO? An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company,…
Darwinism & Google SERPs As Product: Revisiting How Search Works
Originally Published on Search Engine Journal August 18, 2021 (Jason Barnard) New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays…
Discover What Drives Traffic for a Podcast with Jason Barnard
Brand SEO and SERP for Podcasts with Jason Barnard July 29, 2021 Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel…
9 Helpful Rules for Building Leadership Experiences for Content Marketers with Teodora Petkova
How the Semantic Web, Content and Data Work Together with Teodora Petkova 13 July 2021 at 17 H CEST (Paris) Teodora Petkova is a content writer who loves the semantic…