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Jason Barnard – “The Brand SERP Guy” August 19, 2021

Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this episode, Jason explains the factors Google uses to understand ambiguous names in Knowledge Panels.

00:00 Jason Barnard
00:03 Lou Diamond Phillips vs. Lou Diamond
00:24 Google’s understanding of you

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