The subtitle “Writer” replaced “SEO” in Google Knowledge Panels for SEO professionals in September 2023. Google made very few exceptions to the change from SEO to Writer as it rolled...

A Focus Entity in SEO or search engine optimization is a specific topic, person, or company the search engines associate with a brand online. Entities are objects, people, places, and...

What is Google’s Knowledge Graph? Google’s Knowledge Graph is Google’s machine-readable encyclopedia that stores the “facts” the search engine understands about the world. Google’s algorithms collect and verify facts from...

What is Google’s Knowledge Graph? Google’s Knowledge Graph is a machine-readable encyclopedia of facts Google understands about the world. Google has multiple knowledge graphs, including Google Maps, Google Books, Google...

Kalicube’s Business Challenge Kalicube is a premium digital marketing agency that practices what it preaches. Kalicube applies our proprietary strategy to our business to demonstrate the results we achieve using...

Google’s Knowledge Graph had a significant algorithm update in July and August 2019. The Knowledge Graph algorithm update is called Budapest. The Budapest Update resulted in massive fluctuations in resultScores...

Measuring Knowledge Panel Progress requires an understanding of how Google builds its fact base and adds these facts to a Knowledge Panel.  Knowledge Panels grow progressively, but the progression isn’t...

Yes, Google uses information from the Knowledge Graph in its Search Generative Experience Results. Google’s Knowledge Graph provides information for Search Generative Experience results. Google displays a small card titled “From...

Do Bing Chat and Traditional Bing Search Use the Same Algorithms? Bing Chat and traditional Bing search use different algorithms. Both systems use a huge content index, and the technology...

The biggest and most clear update in Google’s Knowledge Vault happened in 2023! And that Knowledge Vault (Main Knowledge Graph) update cascaded delightfully into the September core update (see below)....

Challenge Olga Zarr is a successful SEO consultant and writer on SEO strategy. Olga approached Kalicube to help her change her name and ensure the name change and personal rebranding...

Challenge Austine Esezobor is a digital marketer and an SEO consultant. His journey began with a challenge that many can relate to - a name that is not easy to...

The Hidden Gatekeepers of Your Success: How to Make Google and AI Say ‘Yes’ to Your Personal Brand Paperback - June 13, 2025 by Jason Barnard (Author) You’re not being misrepresented. You’re being misunderstood. And that’s costing you real money. Every day, AI platforms like Google, ChatGPT, Perplexity, and Copilot are shaping how the world sees you....

Free AI Visibility Audit  An Executive Assessment of Your Corporate Brand Visibility, Control, and Influence Across AI Request your free AI audit for a company and start influencing decisions worth millions. By clicking the button, you agree to Kalicube®’s Terms of Use and Privacy Policy. NB: get your free audit for a person here >>...

Free AI Visibility Audit  An Executive Assessment of Your Personal Brand Visibility, Control, and Influence Across AI Request your free AI audit for a person (CEO/ founder) and start influencing decisions worth millions. By clicking the button, you agree to Kalicube®’s Terms of Use and Privacy Policy. NB : get your free audit for a...

Personal Brand Strategy Personal Reputation Management Services: Shape Your Online Narrative About You Ensure search engines like Google and ChatGPT confidently display accurate and prominent information about you or your business. Done With You Online Reputation Management The Kalicube Process™ leapfrogs negative content by optimizing your current content and assets to build a positive, consistent,...

Personal Brand Strategy Personal Rebranding and Name Change: Redefine Your Identity Online Stop letting an outdated name bury your potential. Start your personal rebrand with a name change today. Done With You Personal Rebrand Using The Kalicube Process™ Your name is more than just a label - it’s your identity, reputation, and the gateway to...

Your brand is what Google and AI say it is Are you prepared to leave your most valuable asset in the hands of the machines? With Kalicube, your brand is safe today and you’ll be ready for the future. Take control now! What is Kalicube? Kalicube is a groundbreaking digital marketing agency that helps the...

Your Brand is what Google and AI say it is Don’t leave your most valuable asset in the hands of the machines. Learn More About The Kalicube Process™ >> What Happens When You Trust Us? Imagine what you can achieve in just two years with your optimised Brand SERP and Knowledge Panel. Why Business Leaders...

About Kalicube What we do Kalicube makes your online brand representation irresistible to potential customers. When potential customers google your name, you want the search results to convert lookers to bookers, right? Kalicube empowers companies and individuals to control how their brand appears across the digital landscape, attract the right customers, educate Google, and end...

Done for You Service Future-Proof Digital Marketing Strategy Position your brand across the entire digital eco-system and stay ahead of AI. How We Help We help brands to adapt to the evolving digital landscape and ensure long-term success regardless of changes in technology, market trends, or competition. This strategy involves a holistic approach that encompasses...

Team Kalicube Team Kalicube is a world-class ensemble of Digital Brand Engineers - strategists, marketers, developers, designers, and operations experts - working in lockstep to implement The Kalicube Process™ with precision, empathy, and efficiency, ensuring every client becomes the trusted, visible authority in their niche across search and AI. Smart, courageous and fun people Smart...

We currently track over 60,000 entities (Person, Brand, Corporation, Event, Music Group, LocalBusiness, Course, PodcastSeries…). You can add yours for free. The Entity will be tracked once a month in 5 locations around the world: Inclusion in the public dataset is completely free. So, you can get monthly Brand SERP and Knowledge Panel tracking of...

Done with You Service Knowledge Panel Management Position your brand, learn the process so you can take the reins. How We Help We position your brand as the recognized authority in your industry by building and managing your Knowledge Panel. This ensures potential customers get a quick snapshot of accurate, up-to-date, and credible information when...

Kalicube proactively looks after your brand message on Google. Jason Barnard has been optimising Brand SERPs and triggering / managing Knowledge Panels for over 10 years. Entrust your brand presence on Google to Jason and the Kalicube team. We will take the weight off your shoulders, leverage Kalicube Pro™ SaaS to maximum effect and make...

Become one of Kalicube’s Friends Kalicube’s Friends Include: What partnership opportunities are available? What partnership opportunities are available? Commercial Contribute financially to support Kalicube’s content creation (aka sponsorship) Exchange Friends of Kalicube: Non-monetary mutual support with the promotion of our content, services and products. Why should you partner with Kalicube? Kalicube’s mission is to develop...

The Fundamentals of Brand SERPs for Business by Jason Barnard Get This $16 Amazon Bestseller for FREE (Yes, really - 100% free, no catch.) Inside, you’ll discover: Dozens of amazing reviews. Read them >> Your brand is your biggest asset in business, so you need your Brand SERP to represent it accurately. See all formats...

Books about Brand SERPs The Fundamentals of Brand SERPs for Business The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Books about Knowledge Panels Your Instruction Manual for Google Knowledge Panels Unlock the power...

Personal Brand Strategy Get a Google Knowledge Panel and Maximize Your Reputation Online A Knowledge Panel is the foundation of any digital marketing and personal brand strategy because it’s Google’s stamp of approval, signaling to the world - and AI - that you’re a verified brand deserving attention. Kalicube Done With You Google Knowledge Panel...