Keyword
Keyword
Description
A Keyword in SEO is a specific word or phrase that users type into search engines, which exponents of traditional SEO strategically target in website content to improve visibility and ranking in search results.
Posts tagged with Keyword
Optimizing for the SERP in SEO: What You Need to Know
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...
How to Optimise Your Brand SERP (The Kalicube Process)
In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...
Should Your Brand Name be Keyword-Focussed?
This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have...
Digital Brand Management With a Unique Brand Name
Introduction Who is Kalicube®? Kalicube® is a digital marketing agency that is pioneering the concept of Brand SERP optimisation and Knowledge Panel management. Founded by Jason Barnard, Kalicube leads the...
Digital Brand Management With a Keyword Focussed Brand Name
Introduction Who is Backpacker Job Board? Backpacker Job Board is an employment website established in 2010. It was founded by Matthew Heyes, who built the site while on a working...
Search Engine Optimization: A Simple Explanation That Makes Sense
What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)...
Rich Sitelinks Are Vitally Important to Your Brand SERP – Practical Case Study
Rich Sitelinks Case Study: Elle Johnson Co. In this study, I’ll talk about the theory and practicalities of Rich Sitelinks in the context of Brand SERPs I’ll start with a...
Why Focus on Users’ Brand Queries and Pull Queries
Kalicube® Tuesdays with Tim Soulo and Jason Barnard 22 March 2022 at 11 H CET (Paris) In this short video clip, Jason Barnard explains the importance of “Pull Queries or...
How Google Keyword Planner and SEOs Look at Search Volume
Kalicube® Tuesdays with Tim Soulo and Jason Barnard 22 March 2022 at 11 H CET (Paris) In this short video clip, Tim Soulo and Jason Barnard discuss the big difference...
Are Links and Word Counting Still Important in SEO in 2022?
Brand SERPS and How to Boost Them Episode 142 Confident Live Marketing Show by Ian Anderson Gray 7th January 2022 In this clip, Ian Anderson Gray gives a tongue-in-cheek noughties explanation...
The Advantage of Being an Early Adopter in Digital Marketing
Funding CEO Academy Founder’s Leo Kanell with Jason Barnard on Kalicube® Tuesdays Livestream Series In this clip, The Brand SERP Guy® (Jason Barnard) talks about how he used being an...
As SEOs We Have Amazing Insights Into User Behavior That We Should Share
Expert Tips for Effective Communication and Presentation in SEO with Tom Critchlow 25 January 2022 at 17 H CET (Paris) In this clip, Tom Critchlow talks about how modern SEO...
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Done With You Future-Proof Digital Marketing Strategy Services by Kalicube
Done for You Service Future-Proof Digital Marketing Strategy Position your brand across the entire digital eco-system and stay ahead of AI. How We Help We help brands to adapt to the evolving digital landscape and ensure long-term success regardless of changes in technology, market trends, or competition. This strategy involves a holistic approach that encompasses...
Done With You Knowledge Panel Services by Kalicube
Done with You Service Knowledge Panel Management Position your brand, learn the process so you can take the reins. How We Help We position your brand as the recognized authority in your industry by building and managing your Knowledge Panel. This ensures potential customers get a quick snapshot of accurate, up-to-date, and credible information when...
Partnerships
Become one of Kalicube’s Friends Kalicube’s Friends Include: What partnership opportunities are available? What partnership opportunities are available? Commercial Contribute financially to support Kalicube’s content creation (aka sponsorship) Exchange Friends of Kalicube: Non-monetary mutual support with the promotion of our content, services and products. Why should you partner with Kalicube? Kalicube’s mission is to develop...