Understanding How Google Discover Links To Your Brand SERPs
How is Google Discover Linked to Brand SERPs Google Discover is linked to Brand SERPs in that it pushes content from Entities that are recognized as authoritative and that Google…
Kalicube
Kalicube is a digital marketing agency and groundbreaking software company that helps business leaders future-proof their digital search strategy and provides digital agencies with state of the art service offerings that are effective, easy to sell and hugely profitable. Kalicube provides services, tools, and its unique software, Kalicube Pro, to perform brand (entity) optimization for SEO and AI, online reputation management, and create bespoke digital marketing strategies that drive revenue.
Incorporating Insights in Your Branding Campaigns
Ever wonder why certain brands seem to stick in your mind long after you’ve seen an ad or visited their website? It’s not just catchy slogans or flashy visuals –…
What is a Local Business Knowledge Panel in SEO?
A Local Business Knowledge Panel is a feature that provides key information about your local business directly in Google’s search results. Google generates a Local Business Knowledge Panel and includes…
Branded Query in SEO: What You Need To Know
What is a Branded Query? A branded query is any search engine query that includes the name of your brand, product, or service. These queries help people find information specifically…
Knowledge Panels for Brand Authority
Establishing a prominent online presence requires more than a strong brand—it demands authority and trust. One of the most effective ways to achieve this is through Google Knowledge Panels, which…
Search Engine Marketing: What You Need to Know
In today’s digital landscape, visibility is everything. Unfortunately, simply having a website isn’t enough. In this article you will learn what Search Engine Marketing (SEM) is all about and its…
Why Does a Knowledge Panel Fail to Show Up When Searching for a Name on Google?
When you search for a name on Google, you might expect to see a concise box of information known as the Knowledge Panel pop up alongside the search results. This…
What are the 8 Essential AI-Driven Strategies for Business Growth?
Artificial intelligence (AI) is no longer a concept confined to science fiction; it’s transforming industries at an unprecedented speed. But with so much change, how can businesses effectively stay ahead…
Brand SERP Tipping Point: What You Need To Know
What is the Brand SERP Tipping Point? The Brand SERP Tipping Point is the moment when Google’s presentation of an entity accurately represents the brand message when people google the…
Google Knowledge Vault December 2023 Update: What You Need to Know
What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023…
Google Knowledge Panel: Why Is My Subtitle Writer Instead of SEO?
The subtitle “Writer” replaced “SEO” in Google Knowledge Panels for SEO professionals in September 2023. Google made very few exceptions to the change from SEO to Writer as it rolled…
Focus Entity in SEO: What You Need To Know
A Focus Entity in SEO or search engine optimization is a specific topic, person, or company the search engines associate with a brand online. Entities are objects, people, places, and…