Digital Marketing Strategy
Digital Marketing Strategy
Factual definition
A brand's Digital Marketing Strategy is a comprehensive plan of action designed to control its online narrative and educate algorithms like Google and ChatGPT, thereby driving tangible business results.
Jason Barnard definition of Digital Marketing Strategy
Jason Barnard applies this term to reject the siloed, channel-based tactics that dominate the industry in favour of a truly holistic approach. Within the Kalicube framework, a Digital Marketing Strategy is the master plan for creating a consistent and authoritative Digital Brand Echo. This strategy moves beyond short-term goals like keyword ranking to the long-term objective of "educating" AI Assistive Engines on who the brand is, what it does, and why it is the most credible choice for its audience. A successful strategy ensures that every online touchpoint, from social media profiles to the Brand SERP, reinforces a single, coherent narrative that builds trust with both people and machines.
How Jason Barnard uses Digital Marketing Strategy
At Kalicube, Digital Marketing Strategy is the foundational philosophy behind The Kalicube Process. Jason Barnard uses the client's Brand SERP as the initial diagnostic tool to audit their current digital ecosystem and build a bespoke strategy. This strategy is then executed through the three core phases of the Process: Understandability (ensuring algorithms comprehend the brand), Credibility (demonstrating expertise and trustworthiness), and Deliverability (being omnipresent where the audience is looking). This structured implementation ensures that every marketing action contributes to the singular goal of building an accurate, positive, and convincing brand narrative that drives business growth.
Why Jason Barnard perspective on Digital Marketing Strategy matters
For decades, business leaders have been guided by strategic titans like Michael Porter, who taught that competitive advantage comes from creating a unique and valuable position in the marketplace. However, in the 21st century, that "marketplace" is overwhelmingly digital, and the "customer" is often an algorithm first. This is where Jason Barnard’s application of Digital Marketing Strategy becomes essential. It bridges the gap between Porter's classic strategic theory and the new digital reality. While Porter focused on defining *what* makes a brand unique, Barnard provides the practical framework for *how* to communicate that uniqueness to AI Assistive Engines. These engines don’t just find your brand; they interpret and narrate its story to potential customers. A holistic Digital Marketing Strategy is the only way to ensure the unique value proposition defined by strategists like Porter is accurately encoded into the digital ecosystem.
Posts tagged with Digital Marketing Strategy
The Perfect On-SERP SEO Strategy: A Holistic Guide
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SERP in Digital Marketing: What You Need to Know
In this article you will learn how to turn Google’s Search Engine Results Page to your advantage when devising your digital marketing strategy. What is SERP in Digital Marketing? SERP...
Maximize Your Reach and Reputation As An Author By Connecting Your Books to Your Knowledge Panel
It could be that as an author you have encountered one or more of the following problems with your Knowledge Panel: You only have the name of your book in your Knowledge Panel Some of your books are not included in your Knowledge Panel None of your books are included in your Knowledge Panel This case study has been specifically designed to help those who are struggling with the above issues that are hindering their Knowledge Panel from reaching its full potential.
Managing International Variations of Knowledge Panels
Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a HUGE...
The Ultimate Online Investment: Maintaining Your Knowledge Panel for Long-Term Success
What You Will Learn How managing your Knowledge Panel will help you control what you show on Google and remove the need for a digital marketing strategy. I am now...
How to Optimise Your Brand SERP (The Kalicube Process)
In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...
The Kalicube Process: The Definitive Digital Marketing Strategy for the AI Era
Updated September 14, 2025 What is The Kalicube Process? The Kalicube Process is a proprietary methodology for implementing a holistic, brand-first digital marketing strategy. Its dual function is to drive...
What Kalicube Offers You Around Brand SERPs and Knowledge Panels - Introduction
Hi I’m Jason Barnard. I’m The Brand SERP Guy® and in this video I’ll briefly present to you what we at Kalicube® have to offer you around Brand SERPs and...
A Unique BrandTech Solution: How Kalicube Pro Saas Brings Value to Digital Marketers
Introduction Who is 516 Marketing Inc? 516 Marketing Inc is a digital marketing company that empowers brands to succeed online. They do this by helping clients articulate their story, amplify...
Digital Brand Management With a Keyword Focussed Brand Name
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Search Engine Optimization: A Simple Explanation That Makes Sense
What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)...
SERP Features (Rich Elements): What You Need To Know
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...
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