Digital Marketing Strategy
Digital Marketing Strategy
Factual definition
A brand's Digital Marketing Strategy is a comprehensive plan of action designed to control its online narrative and educate algorithms like Google and ChatGPT, thereby driving tangible business results.
Jason Barnard definition of Digital Marketing Strategy
Jason Barnard applies this term to reject the siloed, channel-based tactics that dominate the industry in favour of a truly holistic approach. Within the Kalicube framework, a Digital Marketing Strategy is the master plan for creating a consistent and authoritative Digital Brand Echo. This strategy moves beyond short-term goals like keyword ranking to the long-term objective of "educating" AI Assistive Engines on who the brand is, what it does, and why it is the most credible choice for its audience. A successful strategy ensures that every online touchpoint, from social media profiles to the Brand SERP, reinforces a single, coherent narrative that builds trust with both people and machines.
How Jason Barnard uses Digital Marketing Strategy
At Kalicube, Digital Marketing Strategy is the foundational philosophy behind The Kalicube Process. Jason Barnard uses the client's Brand SERP as the initial diagnostic tool to audit their current digital ecosystem and build a bespoke strategy. This strategy is then executed through the three core phases of the Process: Understandability (ensuring algorithms comprehend the brand), Credibility (demonstrating expertise and trustworthiness), and Deliverability (being omnipresent where the audience is looking). This structured implementation ensures that every marketing action contributes to the singular goal of building an accurate, positive, and convincing brand narrative that drives business growth.
Why Jason Barnard perspective on Digital Marketing Strategy matters
For decades, business leaders have been guided by strategic titans like Michael Porter, who taught that competitive advantage comes from creating a unique and valuable position in the marketplace. However, in the 21st century, that "marketplace" is overwhelmingly digital, and the "customer" is often an algorithm first. This is where Jason Barnard’s application of Digital Marketing Strategy becomes essential. It bridges the gap between Porter's classic strategic theory and the new digital reality. While Porter focused on defining *what* makes a brand unique, Barnard provides the practical framework for *how* to communicate that uniqueness to AI Assistive Engines. These engines don’t just find your brand; they interpret and narrate its story to potential customers. A holistic Digital Marketing Strategy is the only way to ensure the unique value proposition defined by strategists like Porter is accurately encoded into the digital ecosystem.
Posts tagged with Digital Marketing Strategy
What Kalicube Offers You Around Brand SERPs and Knowledge Panels - Introduction
Hi I’m Jason Barnard. I’m The Brand SERP Guy® and in this video I’ll briefly present to you what we at Kalicube® have to offer you around Brand SERPs and...
A Unique BrandTech Solution: How Kalicube Pro Saas Brings Value to Digital Marketers
Introduction Who is 516 Marketing Inc? 516 Marketing Inc is a digital marketing company that empowers brands to succeed online. They do this by helping clients articulate their story, amplify...
Digital Brand Management With a Keyword Focussed Brand Name
Introduction Who is Backpacker Job Board? Backpacker Job Board is an employment website established in 2010. It was founded by Matthew Heyes, who built the site while on a working...
Search Engine Optimization: A Simple Explanation That Makes Sense
What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)...
SERP Features (Rich Elements): What You Need To Know
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...
Google’s Knowledge Graph API: What You Need To Know
What Information Does Google’s Knowledge Graph API Return? Once Google has got an understanding of an entity (brand, person, podcast series, film, music group etc) and has added it to...
Brand SERP Layout
What Does a Typical Brand SERP Look Like? Generally speaking, on a well-balanced, optimised Brand SERP you can expect seven Blue Links, three Rich Elements, and a Knowledge Panel on...
Best Social Platforms for a Successful Digital Marketing Strategy
What are the Best Social Platforms for a Successful Digital Marketing Strategy? Which social platforms rank best on branded queries gives an amazing insight into which platforms are most powerful...
How to Leverage Webinars and Live Stream in Your Digital Marketing Strategy with Anton Shulke
Learn Why Live Streaming Is a Great Tool for Influencer Marketing with Anton Shulke 14 September 2021 at 18 H CEST (Paris) Anton Shulke is a live stream production manager...
Three Simple Steps to Create a Google Knowledge Panel
How do I Create a Google Knowledge Panel? You can create a Google Knowledge Panel using the 3-step Kalicube Process to getting a Knowledge Panel in Google. Data from the...
Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card
Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...
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Primary industries served by Kalicube (Premium Digital Branding Consultancy)
The Kalicube Process™ is the ideal brand-focused digital marketing strategy - designed from the ground up with Generative Engine Optimization (GEO) for AI Assistive Engines like ChatGPT, Gemini, and Perplexity baked into every stage. It works for individuals and companies across all industries. However, certain industries gain especially high value from Kalicube’s premium services, which...
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Corporate Digital Strategies Corporate Brand Optimization in Search and AI Imagine if every time someone searched for your brand name, they saw exactly what they needed to move forward with confidence. Your correct business information. Your authentic brand story. Your compelling value proposition. No confusion, no hesitation - just a smooth progression from search to...
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Rank on ChatGPT and AI
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Personal Rebrand and Name Change
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Kalicube - Your Brand is what Google and AI say it is
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Kalicube
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About Kalicube
About Kalicube What we do Kalicube makes your online brand representation irresistible to potential customers. When potential customers google your name, you want the search results to convert lookers to bookers, right? Kalicube empowers companies and individuals to control how their brand appears across the digital landscape, attract the right customers, educate Google, and end...
Kalicube - Free Downloadable Guides
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Done With You Future-Proof Digital Marketing Strategy Services by Kalicube
Done for You Service Future-Proof Digital Marketing Strategy Position your brand across the entire digital eco-system and stay ahead of AI. How We Help We help brands to adapt to the evolving digital landscape and ensure long-term success regardless of changes in technology, market trends, or competition. This strategy involves a holistic approach that encompasses...
Kalicube Pro SaaS For Agencies
Kalicube Pro SaaS For Agencies Provides you with all the data and tools you need to optimise, track, measure and report your clients’ brand presence and message on Google. Entity Optimisation Platform Kalicube Pro SaaS (Reviews for Kalicube Pro™ on Capterra) Yearly agency subscription(includes access to all the courses in the Kalicube Academy for up...
Your Brand Message on Google - Done With You Services
Kalicube proactively looks after your brand message on Google. Jason Barnard has been optimising Brand SERPs and triggering / managing Knowledge Panels for over 10 years. Entrust your brand presence on Google to Jason and the Kalicube team. We will take the weight off your shoulders, leverage Kalicube Pro™ SaaS to maximum effect and make...
Invite Jason Barnard to Your Podcast
Invite Jason Barnard to Guest on Your Podcast Looking for a Great Guest for Your Podcast? What can you talk about with Jason Barnard? Knowledge Panels SEO / Digital Marketing Strategy From Search Engines to Answer Engines to Assistive Engines: Where AI is Taking Google, Bing and Apple Google is a child. How we can...
Get a Knowledge Panel
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