Branded Search
Branded Search
Description
Branded search refers to the act of a user searching for a specific company, product, or service by name, rather than using generic or non-branded keywords. For example, instead of searching for “running shoes,” a branded search would be something like “Nike running shoes” or simply “Nike.” This type of search indicates a level of brand awareness and often reflects a user’s intent to engage directly with the brand or its offerings. Branded searches are valuable for businesses as they demonstrate that users are familiar with the brand and may be more likely to convert or engage with the website.
Posts tagged with Branded Search
Turn Negative Reviews into Positive Opportunities (David McBee and Jason Barnard)
How Do Reviews Impact Branded Search and Conversion? – Kalicube® Knowledge Nuggets In this short video clip, David McBee explains how reviews help with Branded Search. David gives a great...
Understanding and Recovering From Google Traffic Drops (Callum Scott and Jason Barnard)
How Can Brands Build Trust with Google to Improve Online Visibility? – Kalicube® Knowledge Nuggets In this short video clip, Callum Scott explains how Branded Search is helping to mitigate...
Creating a Strategic Marketing Plan in 3 Simple Steps
Marketing doesn’t need to be complicated ; it can be a clear path leading straight to success if you know which turns to take. And It all starts with laying...
Incorporating Insights in Your Branding Campaigns
Ever wonder why certain brands seem to stick in your mind long after you’ve seen an ad or visited their website? It’s not just catchy slogans or flashy visuals -...
Branded Query in SEO: What You Need To Know
What is a Branded Query? A branded query is any search engine query that includes the name of your brand, product, or service. These queries help people find information specifically...
The Future of Podcasting (Alex Sanfilippo and Jason Barnard)
How Podcasting Develops Know, Like and Trust? – Kalicube® Knowledge Nuggets In this short video clip, Alex Sanfilippo explains how podcasting helps with Branded Search. Alex gives valuable insights on...
Geeky Tips for Content Optimization for 2024 (And Beyond!) (Olesia Korobka and Jason Barnard)
How Image Optimization Affects Google Rankings and Online Presence? – Kalicube® Knowledge Nuggets In this short video clip, Olesia Korobka explains how optimising content optimization in the context of image...
What are the 8 Essential AI-Driven Strategies for Business Growth?
Artificial intelligence (AI) is no longer a concept confined to science fiction; it’s transforming industries at an unprecedented speed. But with so much change, how can businesses effectively stay ahead...
Profitable Personal Branding (Tonya Eberhart, Michael Carr and Jason Barnard)
Why is a Strong Brand Presence Vital for Shaping Your Online Image? – Kalicube® Knowledge Nuggets In this short video clip, Tonya Eberhart and Michael Carr explain how Branded Search...
How to Align Your Content and Business Goals (Purna Virji and Jason Barnard)
How to Attract Target Audiences and Boost Branded Search Success? – Kalicube® Knowledge Nuggets In this short video clip, Purna Virji discusses how aligning your content with your business goals...
How to Become Ridiculously Easy to Do Business With (David Avrin and Jason Barnard)
What Distinguishes Being Preferable from Being Competent in Business? – Kalicube® Knowledge Nuggets In this short video clip, David Avrin explains how making it easy for other people to do...
Agencies: How to Create a Bespoke Project That Wows Your Client (Nat Rosasco and Jason Barnard)
How Does Consistent Branding Impact Online Visibility? – Kalicube® Knowledge Nuggets In this short video clip, Nat Rosasco explains how you can put bespoke projects that impress your clients into...
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Fastlane Founders and Legacy Podcast Media Kit
Kalicube® Team Presents Fastlane Founders and Legacywith Jason Barnard Podcast Fastlane Founders and Legacywith Jason Barnard is a leading podcastfor entrepreneurs produced by Kalicube. About the Podcast Entrepreneurial insights from CEOs on fast success, enduring impact, and building long-lasting companies. “Fastlane Founders and Legacy” hosted by Jason Barnard, CEO of Kalicube, explores the delicate balance...
Kalicube Facebook Support Groups
Kalicube® Facebook Support Groups Helping brands and businesses know how to have an accurate, positive, and convincing Brand SERP and a Knowledge Panel that Google is confident of showing. This community is for you if: What is a Brand SERP? Simply put, it is what appears on Google (or Bing or another search engine) when...
Kalicube Pro SaaS For Agencies
Kalicube Pro SaaS For Agencies Provides you with all the data and tools you need to optimise, track, measure and report your clients’ brand presence and message on Google. Entity Optimisation Platform Kalicube Pro SaaS (Reviews for Kalicube® Pro on Capterra) Yearly agency subscription(includes access to all the courses in the Kalicube Academy for up...
Shows
Shows Kalicube® Tuesdays Weekly Webinar A popular weekly series of interview format marketing events that livestream to YouTube, Twitter, LinkedIn and Facebook. Branded Search (and Beyond) with Jason Barnard Podcast A leading digital marketing podcast series in the brand marketing space produced by Kalicube and hosted by The Brand SERP Guy®, Jason Barnard.
The Fundamentals of Brand SERPs for Business
The Fundamentals of Brand SERPs for Business by Jason Barnard Get This $16 Amazon Bestseller for FREE (Yes, really - 100% free, no catch.) Inside, you’ll discover: Dozens of amazing reviews. Read them >> Your brand is your biggest asset in business, so you need your Brand SERP to represent it accurately. See all formats...
