Brand SERP is the search engine results page displayed when a user searches for the exact name of a brand. This is distinct from a Branded SERP, which results from broader, brand-related searches.
Entity Building & Google’s Knowledge Graph September 4, 2021 Loren Baker is the founder of Search Engine Journal. In this video interview with Jason Barnard, he talks about how to…
Getting to the Core of Brand SERP – with Jason Barnard March 22, 2021 Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and…
Getting to the Core of Brand SERP – with Jason Barnard March 22, 2021 Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and…
This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and…
In this article, you will learn about the Kalicube Process for getting and managing a Google Knowledge Panel for a musician. At Kalicube, we have triggered thousands of Knowledge Panels…
What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another…
Branded Search Results with Jason Barnard (The Brand SERP Guy) of Kalicube June 11, 2021 Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization…
Jason Barnard – “The Brand SERP Guy” August 19, 2021 Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In…
In this article, you will learn the differences between SEO (Search Engine Optimisation) and SERP (Search Engine Results Page). What Is the Difference Between SEO and SERP? SEO is an…
What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results…
What is an Entity Home in SEO? An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company,…
Originally Published on Search Engine Journal August 18, 2021 (Jason Barnard) New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays…
