The Results of Full Implementation of The Kalicube Process
Kalicube’s Business Challenge
Kalicube is a premium digital brand consultancy that practices what it preaches. We apply our proprietary methodology to our own business to prove the results that can be achieved using a refreshingly simple, three-phase omnichannel marketing strategy founded on brand, marketing, and AI Assistive Engine Optimization (AIEO) - The Kalicube Process™.
Results after 4 years
- Six-fold increase in revenue (with no signs of slowing down).
- Factual, accurate Knowledge Panels for Jason Barnard, Kalicube, and Kalicube Pro.
- A rich Brand SERP that communicates the precise brand narrative Kalicube wants to project.
- Proactive recommendations in AI Overviews and from AI Assistive Engines like ChatGPT and Perplexity.
What Kalicube Did
- We implemented The Kalicube Process™ with discipline. The strategy was not about short-term tactics but about systematically educating the algorithms about who we are, what we do, and who we serve.
- Audited the Digital Ecosystem: We used Kalicube® Pro, our unique SaaS platform, to perform an in-depth audit of our digital presence and that of our competitors. Kalicube Pro’s dataset, sourced from search engines since 2015, provided the foundational intelligence.
- Engineered a Bespoke Strategy: Using the billions of data points in Kalicube Pro, our team of Digital Brand Engineers designed a comprehensive digital strategy. The data identified our niche’s opportunities and our audience’s online behaviour, allowing us to align our business goals with a precise action plan.
- Built a Foundation of Understandability: We established an Entity Home (a core page on our website) to serve as the single source of truth about Kalicube. This provided a factual bedrock for all algorithms to reference. This foundation of Understandability is demonstrated in Google Knowledge Panels for the Kalicube, Kalicube Pro and Jason Barnard.
- Established Overwhelming Credibility: We implemented a second and third-party content strategy, including digital PR and guest appearances, to generate the corroborating signals that AI engines use to verify facts and build trust. This systematically reinforced our E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). This foundation of Credibility is demonstrated by controlling the brand SERP for name searches and positioning as experts on the topic in AI results.
- Achieved Omnipresent Deliverability: We launched a content strategy - including two podcasts and a strong presence on YouTube, LinkedIn, and X - to engage our audience on the platforms where they are already active. This created a consistent, convincing, and profitable acquisition funnel across the web. This omnipresent Deliverability is demonstrated through recommendations as THE authority recommendation on topics in our niche across our target audience’s customer journey.
Results Achieved with The Kalicube Process
Kalicube’s revenue has increased sixfold in four years, and new leads across search and AI have grown exponentially.
By systematically educating the algorithms, Kalicube earned the trust of search engines and was rewarded with accurate Knowledge Panels for:
- Jason Barnard (Person / CEO of Kalicube)
- Kalicube (Corporation / Digital Brand Agency)
- Kalicube Pro (SaaS Platform / Service)
Kalicube took complete control of its brand narrative, resulting in a rich Brand SERP that represents Kalicube’s intended message rather than relying on algorithms to guess. Because the AI ecosystem already had a deep understanding of Kalicube as a trusted entity, our brand appeared as a top recommendation in AI Overviews, Google AI Mode and other generative AI answers from the moment they launched.
The Positive Effect The Kalicube Process has had on Kalicube’s Business
The holistic approach of The Kalicube Process has consistently attracted the right audience with the right message. This has:
- Increased the number of qualified prospects entering our funnel through traditional search and AI recommendations.
- Increased the percentage of prospects who are ready to buy by 6x.
- Increased our conversion rate and vastly improved our bottom line, leading to a 6x increase in revenues.
The Kalicube Process Solves Your Digital Marketing Woes
The Kalicube Process is a data-driven, three-stage, complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across the entire digital ecosystem. The process is straightforward and grounded in brand, marketing, and future-proof AI Assistive Engine Optimization (AIEO).
Best of all, The Kalicube Process transforms your existing digital marketing efforts, making them work harder and smarter.
The Kalicube Process:
- Defines your ideal digital marketing strategy so your business is always present where your audience is online.
- Educates the algorithms so they know, understand, and trust you, rewarding your brand with a Knowledge Panel and a positive Brand SERP.
- Ensures AI Assistive Engines recommend your brand as the best solution in both traditional search and new generative AI interfaces.
The Kalicube Process does this with a unified strategy that covers your:
- Content marketing
- Brand communication
- Public relations
- Reputation management
- Social media
- AIEO and GEO (it packages all your efforts for AI Assistive Engines).
There’s no guesswork or wasted money. Just a proven, data-driven process.
How does it work
Kalicube Pro is our proprietary SaaS platform that provides the data and insights to power The Kalicube Process. We use data sourced from AI Models and search engines since 2015 - Kalicube Pro has over 9.4 billion data points and tracks over 70 million brands with detailed digital footprints of over 1 Million entrepreneurs across dozens of countries. At Kalicube, we know where your ideal audience spends time online and which sources the algorithms use to verify brands they can trust and recommend.
Trusted by entrepreneurs, CEOs, and founders who leverage their personal brands as a revenue-generating asset, Kalicube is the only personal brand consultancy that gives business leaders the intelligence on what’s happening in the algorithms’ “brains” and how their digital strategy should respond to earn their trust, build their brand reputation, and dominate the competition.
Read more about The Kalicube Process™ here>>
Read more about what The Kalicube Process™ can deliver for your business>>
How to Implement The Kalicube Process?
To implement The Kalicube Process, choose one of the three options below.
1. Do it yourself. Access our free learning resources online, download our free guides or read “The Fundamentals of Brand SERPs for Business” book for everything you need to optimize your brand for your audience and the search engines.
2. Book a Done With You Service. The Kalicube’s Digital Brand Engineers work with you as a Fractional CMO to implement The Kalicube Process™ for your business or for your personal brand. Kalicube works within your existing resources and priorities and saves you valuable time.
Do you have a question? Please contact us here >>
