About: Jason BARNARD

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Who is Jason BARNARD

Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake. Jason Barnard on Gravatar About Jason Barnard

Posts by Jason BARNARD:

1. Partnerships
   1. Why Kalicube focuses on entrepreneurs, and we recommend Andrea Volpini’s WordLift for businesses at scale.
2. The Kalicube Process
   1. Engineering the AI Résumé: A Framework for Controlling Algorithmic Representation in the Age of Google and ChatGPT
   2. The Claim, Frame, Prove Blueprint: The 3-Step System for Controlling Your Brand in the AI Era
   3. The ideal Kalicube Online Reputation Management client: successful business leaders who need to fix a reputation problem and engineer a new narrative for AI.
   4. Summary of the businesses, people and products that benefit most from The Kalicube Process
   5. The small and midsize businesses that benefit most from The Kalicube Process™: businesses that need to maximize visibility in AI in order to survive
   6. The individuals who benefit most from The Kalicube Process™: people whose real-world authority must be recognized and amplified by AI
   7. The product and service brands that benefit most from The Kalicube Process™: offers that must be recognized, trusted, and amplified by AI
   8. The digital agencies that benefit most as Kalicube Partners: strategic, systems-driven, and built for the future of AI and brand visibility
   9. The enterprise brands that benefit most from The Kalicube Process: corporations that must increase visibility and control how AI represents them
   10. The perfect Kalicube client is a high-achieving entrepreneur who needs control, visibility, and AI dominance.
   11. The Kalicube Process solves Organic Digital Marketing and GEO because it’s brand-focused marketing with SEO and GEO baked in
   12. From fragmented to unstoppable: how The Kalicube Process packages your brand for search, AI, and scale
   13. The Kalicube Process packages your personal brand for search, AI, and long-term influence
   14. This is the era of Generative and Assistive Engine Optimization - and it starts by moving from the “All” tab to the “AI Mode” tab in Google.
   15. At Google I/O 2025, Google Just Rewrote the Rules of Search. The Kalicube Process Was Built for This Moment.
   16. Google I/O 2025: Modern SEO Is No Longer About Rankings. It’s About Being the Brand AI Recommends - and The Kalicube Process Is the Solution
   17. Claim, Frame, and Prove: The Kalicube Process makes you the default choice in search and AI
   18. The AI Brand Results Ecosystem
   19. The Kalicube Process: a powerful amplifier, not a replacement, for your existing marketing framework
   20. How StoryBrand + The Kalicube Process Unlock Revenue in an AI-Driven Funnel
   21. The acquisition funnel + The Kalicube Process + StoryBrand
   22. Mastering the New Acquisition Funnel: How to dominate explicit, implicit, and ambient user research with The Kalicube Process
   23. Acquired distinction and genericide: the battle for your brand’s soul in the age of AI and search
   24. The Kalicube Process Framework: Aligning Strategy Across Humans, Brands, and Machines
   25. The Kalicube Process Framework: Control the Narrative, Own the Market, Monetize the Brand
   26. The 12 Concrete Results of Implementing The Kalicube Process
   27. How Does The Kalicube Process Work?
   28. How Kalicube Implements The Kalicube Process
   29. The Kalicube Process: The Definitive Digital Marketing Strategy for the AI Era
3. Online Reputation Management
   1. Online Reputation Management has changed - You are Now Judged by AI. Are your defenders still using Stone-Age tools?
   2. Someone with your name is ruining your reputation (Namesake / Mistaken Identity ORM). Here’s the engineered solution.
   3. Strategic Patience: the 3-point Confucian approach to playing the winning game in Online Reputation Crises
   4. Your Reputation Is Now an Engineered Asset, Not Just a PR Goal.
   5. The proven framework for Online Reputation Management in AI Assisitve Engines (The Kalicube Process).
   6. Proactive and Reactive Online Reputation Management for Personal Brands in the AI Era
   7. Why Traditional Online Reputation Management Fails - And What Actually Works
   8. Your reputation isn’t what you say it is - it’s what Google and AI say it is
   9. Why Modern Online Reputation Management Must Cover All Three Types of Research (and Be Proactive, Not Just Reactive)
   10. Online reputation in the AI era: Why explicit, implicit and ambient research all matter - and what to do about it
   11. Want to protect your online reputation? Then take control of Google and AI.
   12. Kalicube Online Reputation Management Spectrum
4. AI Assistive Engines
   1. The New SEO: A Guide to Algorithmic Harmony
   2. The difference between SEO (Search Engine Optimization) and AI Optimization
   3. AI Crawlers (ChatGPT, Perplexity…) vs. Google and Bing Bots: Why Your Digital Strategy Must Change
   4. Your brand is already on the Algorithmic Blockchain: Why You Must Anchor It in the Algorithmic Trinity Before It’s Too Late
   5. From Clicks to Confirmation: Rethinking Behavioral Signals in the Age of AI Assistants
   6. The Universal Language of AI Assistive Engines : mastering Generative Engine Optimization is accesible to every SEO expert
   7. From answers to generative to assistants: the real evolution of search
   8. When the Algorithmic Trinity (LLM, Knowledge Graph, Search) gets it wrong for your company brand
   9. Mastering the Algorithmic Trinity: A Leader’s Guide to Controlling Brand Narrative in the AI Era.
   10. Cloudflare’s move to block AI bots from scraping web content - why that is a HUGE danger for digital marketing
   11. How the Algorithmic Trinity Defines the Future - and Potential Pitfalls - of Generative Engine Optimization
   12. A seismic shift - Walled Gardens 2.0. OpenAI, Google, Apple, and Microsoft are building an AI answer, zero click future
   13. Google Just Launched AI Mode - and It’s the Clarity the SEO Industry Has Been Waiting For
   14. Generative Engine Optimization is not a tactic - it’s the DNA of The Kalicube Process
   15. Your Digital Brand Echo is what AI says about you when you are not in the room
   16. Algorithmic Cohorts: the invisible engine behind your digital visibility
   17. Which LLM Chatbots Should You Optimize For (SEO)
   18. Algorithmic Darwinism: Why Only the Fittest Content Survives in AI and Search
   19. Optimizing your personal brand for AI agents, assistive engines, and search - today, tomorrow, and the decade ahead
   20. The Algorithmic Trinity - the Simple 3 Part Secret for Generative Engine Optimization
   21. Does Google Use Information from the Knowledge Graph in its Search Generative Experience Results?
5. Kalicube - Press
   1. Kalicube Pro™ Leverages 3 Billion Data Points to Become First Platform to Optimize Brand Presence in ChatGPT and AI Engines
   2. Entrepreneurs Are Losing Millions Because Google and AI Don’t Understand Them - New Book Exposes the Problem and Reveals How Smart Leaders Are Turning It Into Revenue
   3. The X exodus - could Bluesky spike spark end of Elon Musk’s social media platform?
6. Digital PR and Brand Management
   1. Forget market dominance because Engineered Digital Authority is the new goal.
   2. Entity Home Maintenance in Digital Brand Management: What you Need to Know
   3. How to Build a Future-Proof Digital Search Strategy
   4. Should Your Brand Name be Keyword-Focussed?
   5. BrandTech: What You Need To Know
   6. Brand Factor: What You Need to Know
7. Uncategorized
   1. How The Kalicube Process takes foundational marketing ideas into the AI era
8. Personal Brands
   1. When the Algorithmic Trinity (LLM, Knowledge Graph, Search) gets it wrong for your personal brand
   2. Want Your Personal Brand to Stand Out in 2025? Make Sure It Wins in Search and AI
9. Fictional Archetypes: Real-World Personal Brand Challenges
   1. How Julian King Used Personal Branding to Win Big-Ticket Clients 
   2. How Daniel Wei Used Search and AI to Outplay Them All
   3. How Darya Morozova Closed Her Seed Round Before the Pitch Even Started
   4. How Maya Holt Made Her Company Credible by Becoming the Face
   5. How Raj Kapoor Became the Authority Clients Chose Without Hesitation
   6. How I Became the Person AI Trusts Most in My Field - And What That Means for You
   7. How James Keller Owned the Pre-Sale Conversation With a Strong Personal Brand
   8. How Kofi Adesina Used Visibility to Close Before the Conversation
   9. The Gold Standard in AI Visibility: How I Turned a Micro-Niche Into a Market-Winning Personal Brand
   10. How Erik Lindholm Took Back His Online Identity from Google and AI
   11. How Asher Malik Rewrote His Online Narrative and Buried the Bad Press
   12. How Juliana Cross Turned Hidden Authority into Digital Advantage
   13. How Dr. Richard Vaughn Turned Real-World Success Into Search-Ready Credibility
   14. How Marcus Trent Repositioned Himself for His Next Big Move
   15. How Elena Navarro Used Her Personal Brand to Power a High-Stakes Career Pivot
   16. How Daniel Rees Turned Hard-Won Experience Into a Scalable Legacy
   17. How Daniel Rees Turned Hard-Won Experience Into a Scalable Legacy
   18. From Cartoon Dog to Global Authority: How I Rebuilt My Personal Brand to Lead the Industry in Digital Identity
10. SEO - Glossary and FAQ
    1. Google I/O 2025 - the official birth of the AI era in search and research (Explicit, Implicit and Ambient search)
    2. Google Knowledge Graph Algorithm Updates and Volatility 
    3. 60 Simple Tips to Improve E.E.A.T for SEO
    4. N.E.E.A.T.T: Things You Need To Know
    5. The Kalicube Process Gives You SEO Results
    6. Knowledge Sources in Entity SEO: What you need to Know
    7. Beginner’s In-Depth Guide to Search Engine Optimization and How it Works
    8. Engine, Bot, and Algorithm: What you need to Know
    9. ChatGPT on Bing / Bing Chat Search: How Does it Work?
    10. Google’s Knowledge Vault: What You Need To Know
    11. E.E.A.T in SEO: A Simple Explanation
    12. Topical Authority in SEO: What You Need To Know
    13. The Blue Link Algorithm in SEO: What You Need to Know
    14. Structured Data for SEO: What You Need to Know
    15. Entity Executive Summary in Entity SEO: What you Need to Know
    16. The Whole Page Algorithm in SEO: What You Need to Know
    17. Knowledge Graph Confidence Score in SEO: What You Need To Know
    18. Schema Markup in SEO: What You Need To Know
    19. Optimizing for the SERP in SEO: What You Need to Know
    20. Dominant Entity in SEO: What You Need To Know
    21. Entity Maturity in SEO: What You Need To Know
    22. Simple Explanation of Machine Learning in Google’s Algorithm(s)
    23. Cornerstone Entities in SEO: What You Need To Know
    24. How to Write an Entity Description (The Kalicube Way)
    25. Entity Description in SEO: What You Need to Know
    26. Third Party Websites: What You Need To Know
    27. Second Party Websites: What You Need To Know
    28. First Party Websites: What You Need To Know
    29. E.E.A.T (Double E.A.T) for Entity SEO: What You Need to Know
    30. Search Engine Optimization: A Simple Explanation That Makes Sense
    31. SERP Features (Rich Elements): What You Need To Know
    32. Google Map Pack SEO and Brand SERP Optimization
    33. Entity Boxes (Entity Carousels) in SEO: What You Need To Know
    34. See Results About Boxes (See Results About Carousels) in SEO: What You Need To Know
    35. People Also Search For Boxes (People Also Search For Carousels) in SEO: What You Need To Know
    36. Latest From Boxes (Latest From Carousels) in SEO: What You Need To Know
    37. People Also Search For Text Box (People Also Search For Carousel) in SEO: What You Need To Know
    38. Product Boxes (Popular Product Carousels) in SEO: What You Need to Know
    39. Article Boxes (Article Carousels) in SEO: What You Need To Know
    40. Podcast Boxes (Podcast Carousels) in SEO: What You Need To Know
    41. YouTube Boxes (YouTube Carousels) in SEO: What You Need to Know
    42. Event Boxes (Event Carousels) in SEO: What You Need To Know
    43. Knowledge Cards in SEO: What You Need To Know
    44. Rich Sitelinks in SEO: What You Need To Know
    45. Related Searches in SEO: What You Need To Know
    46. Top Stories in SEO: What You Need To Know
    47. People Also Ask Box (People Also Ask Carousel) in SEO: What You Need To Know
    48. Twitter Boxes (Twitter Carousels) in SEO: What You Need To Know
    49. Featured Snippets in SEO: What You Need To Know
    50. Image Boxes (Image Carousels) in SEO: What You Need To Know
    51. Sitelinks in SEO: What You Need To Know
    52. Video Boxes (Video Carousels) in SEO: What You Need To Know
    53. The Importance of Rich Sitelinks in Google SEO
    54. The Concept of Siloing in SEO
    55. Comparison of SEO and SERP
    56. Darwinism & Google SERPs As Product: Revisiting How Search Works
    57. An Introduction to Machine Learning in SEO/AEO
    58. 4 Best Customer Review Websites for SEO
    59. Organization Schema Markup: Step-by-Step Guide for Companies
    60. HTML5 Semantic Tags: What They Are and How To Use Them
    61. Semantic HTML5 for Content Writers - The Essential Guide
    62. Advanced techniques to be the Featured Snippet: Position 0 - A guide
    63. The Future of SEO: Understandability Credibility Deliverability
    64. Understanding and Credibility: A Simple Approach to AEO
    65. Weekly Wisdom with Jason Barnard: The Five P’s of Ongoing Content
    66. How To create a Google-Friendly FAQ section
    67. How To Submit a URL or Website to Search Engines like Google, Bing or Yahoo (A step-by-step guide)
    68. How Bingbot Works: Discovering, Crawling, Extracting & Indexing
    69. The 3 Pillars of SEO - Understandability Credibility Deliverability
    70. The simple 5 minute explanation of Artificial Intelligence and Machine Learning
    71. How-To: Great SEO Meta Titles, Meta Descriptions, and H1 for Your Pages
11. Brand Management Success Stories
    1. How Maryanna Franco completely updated the Google search and AI results after her name change in just 7 days (and why it matters for business)
    2. Mark A. Preston’s Successful Personal ReBranding
    3. How Kalicube Hit the Brand SERP Tipping Point and Why it Matters
    4. Rich Sitelinks Are Vitally Important to Your Brand SERP - Practical Case Study
12. Conferences
    1. Pod Profits Summit 2025
13. Knowledge Graph Update
    1. Google Knowledge Vault December 2023 Update: What You Need to Know
    2. Invitation-Only Mastermind: How Agencies Can Leverage Google’s E-E-A-T Knowledge Graph Update to Increase Revenues
    3. Google Knowledge Graph Update - Summer 2023
14. Knowledge Panels
    1. What Kinds of Information Can Be In My Company Knowledge Panel?
    2. How does the geo-location affect the visibility of my Knowledge Panel?
    3. What Kind of Information Can Be In My Personal Knowledge Panel?
    4. How to Build a Robust Brand Identity Online When You Have a Common Name
    5. The simplest way of finding the KGMID
    6. What is Google’s Search Generative Experience (Now Called AI Overviews)
    7. Knowledge Panels: The Benefits You Need To Know
    8. What to do if your Knowledge Panel disappears
    9. Knowledge Panel Tipping Point: What You Need to Know
    10. Personal Knowledge Panel on Google: What You Need To Know
    11. Why Google Knowledge Panels Disappear and How to Get Yours Back
    12. Knowledge Panel Sprouts on Google: What You Need to Know
    13. Google Knowledge Panel for a Realtor: How to Get, Manage and Optimise?
    14. How to Get Into Google’s Knowledge Graph: the 3-Step Kalicube Process
    15. Finding a Google Knowledge Panel: What You Need to Know
    16. Google Knowledge Panel for a Lawyer: How to Get, Manage and Optimise?
    17. Google Knowledge Panel for a Law Firm: How to Get, Manage and Optimise?
    18. Google Knowledge Panel for a Digital Marketing Agency: How to Get, Manage and Optimise?
    19. Google Knowledge Panel for a Company Founder: How to Get, Manage and Optimise? 
    20. Google Knowledge Panel for a Doctor: How to Get, Manage and Optimise?
    21. Knowledge Panel Cards in SEO: What You Need To Know
    22. Sources for Knowledge Panel Descriptions
    23. Knowledge Panel Spam: What You Need To Know
    24. Infinite Self Confirming Loop of Corroboration: What You Need To Know
    25. The Anatomy of a Knowledge Panel (Knowledge Panel Template) - What You Need to Know
    26. Google Business Profile: What You Need To Know
    27. Knowledge Panel Hopping: What You Need To Know
    28. Left Rail of a Google SERP: What You Need To Know
    29. Right Rail of a Google SERP: What You Need To Know
    30. Google’s Multiple Knowledge Graphs (Knowledge Graph Verticals) - What You Need to Know
    31. Google’s Knowledge Extraction Algorithm - What You Need to Know
    32. Google’s Knowledge Vault Algorithm - What You Need to Know
    33. Google’s Knowledge Panel Algorithm - What You Need to Know
    34. Google’s Knowledge Algorithms - What You Need to Know
    35. Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands
    36. Entity Equivalents in SEO - What You Need to Know
    37. 8 Ways to Find the Google Knowledge Vault ID (KGID / KGMID) for any Entity
    38. Google’s Knowledge Graph: What You Need to Know
    39. Knowledge Graph and Knowledge Panel in Google: Differentiated
    40. What Happens When You Claim a Knowledge Panel?
    41. Knowledge Panel in Google: Pricing
    42. How Can I Get a Knowledge Panel in Google?
    43. How To Claim a Knowledge Panel in Google
    44. Google’s Knowledge Graph API: What You Need To Know
    45. Google Knowledge Panel: What you need to know
    46. Filter Pills in Knowledge Panels: What You Need to Know
    47. Entity Maturity in SEO
    48. The Importance of Knowledge Panels for Brands
    49. Google Knowledge Panel for an Author: How to Get, Manage and Optimise?
    50. Google Knowledge Panel for a Visual Artist: How to Get, Manage and Optimise?
    51. Google Knowledge Panel for an Actor: How to Get, Manage and Optimise?
    52. Google Knowledge Panel for a Musician: How to Get, Manage and Optimise?
    53. Google Knowledge Panel for a Music Group: How to Get, Manage and Optimise?
    54. Google Knowledge Panel for a Podcast: How to Get, Manage and Optimise?
    55. Google Knowledge Panel for a Company: How to Get, Manage and Optimise? 
    56. Google Knowledge Panel for a Person: How to Get, Manage and Optimise?
    57. Three Simple Steps to Create a Google Knowledge Panel
    58. How to trigger a Personal Knowledge Panel in Google
    59. What is a Google Knowledge Panel and how to get one
    60. How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page
15. Brand SERPs
    1. What Are the KPIs for The Kalicube Process?
    2. KPIs in Brand SERP: Everything You Need To Know
    3. Why Invest in Brand Search?
    4. “Doing a Disney” on Google: What You Need To Know
    5. How the New Google Generative AI in Google Search will Affect Brand SERPs
    6. The Perfect On-SERP SEO Strategy: A Holistic Guide
    7. SERP in Digital Marketing: What You Need to Know
    8. How to Optimise Your Brand SERP (The Kalicube Process)
    9. Brand SERP Layout
    10. What is Entity Identity in SEO?
    11. Who is Your Brand SERP Important to?
    12. The First Easy Win to Optimise on a Brand SERP
    13. Getting a PAA Result on Brand SERP
    14. Three Great Reasons Why You Should Control PAA Questions on Your Brand SERP
    15. The Importance of Protecting Your Trademark in Google Ads
    16. Triggering a Sitelinks Search Box in Google Brand SERP
    17. The #10 Rules of Image SEO for Image Carousels
    18. Definition of Leapfrogging in SEO
    19. Google’s Concept of Rich Sitelinks in Brand SERP
    20. Brand Digital Ecosystem Definition
    21. Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card
    22. Brand SERPs You Really Should Be Tracking (and Improving)
    23. Practical Techniques to Improve Both Brand and Brand Review SERPs
    24. 10 Rich SERP Elements you can leverage to make your Brand SERP sexy
    25. Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches
    26. What is a Featured Snippet?
    27. Google’s Knowledge Graph: trusted sources
    28. Brand SERPs: What You Need To Know
16. Brand SERP, Knowledge Panels and BrandTech FAQ
    1. Personal Branding: A Guide from Kalicube
    2. Best Social Platforms for a Successful Digital Marketing Strategy
17. Knowledge Panel Success Stories
    1. Why Kalicube Chose Duda over WordPress for Agency Work
    2. Managing the Elements of a Knowledge Panel - the Evolution of a Knowledge Panel
    3. Managing International Variations of Knowledge Panels
    4. Wikipedia Page Deleted: How to Recover Your Knowledge Panel
    5. The Ultimate Online Investment: Maintaining Your Knowledge Panel for Long-Term Success