The Impact of User Experience on Branded Searches
People now expect things in life, especially online experiences, to be handed over easily without much effort on their part. If something seems too complicated or confusing, they are prone…
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Understanding How Google Discover Links To Your Brand SERPs
How is Google Discover Linked to Brand SERPs Google Discover is linked to Brand SERPs in that it pushes content from Entities that are recognized as authoritative and that Google…
Incorporating Insights in Your Branding Campaigns
Ever wonder why certain brands seem to stick in your mind long after you’ve seen an ad or visited their website? It’s not just catchy slogans or flashy visuals –…
Branded Query in SEO: What You Need To Know
What is a Branded Query? A branded query is any search engine query that includes the name of your brand, product, or service. These queries help people find information specifically…
The Future of Podcasting (Alex Sanfilippo and Jason Barnard)
How Podcasting Develops Know, Like and Trust? – Kalicube Knowledge Nuggets In this short video clip, Alex Sanfilippo explains how podcasting helps with Branded Search. Alex gives valuable insights on…
Knowledge Panels for Brand Authority
Establishing a prominent online presence requires more than a strong brand—it demands authority and trust. One of the most effective ways to achieve this is through Google Knowledge Panels, which…
Search Engine Marketing: What You Need to Know
In today’s digital landscape, visibility is everything. Unfortunately, simply having a website isn’t enough. In this article you will learn what Search Engine Marketing (SEM) is all about and its…
Google Knowledge Vault December 2023 Update: What You Need to Know
What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023…
How to Use The Kalicube Process to Save a Company in a Contracting Market
The Business Challenge The company was in a highly competitive market and quickly losing website traffic. It relied almost exclusively on traffic from Google Search. Blue links dominated Google’s search…
How to Use The Kalicube Process to Save a Company
The Business Challenge Solved by The Kalicube Process The company, an online postal service, experienced massive website traffic and revenue growth in 2018. In 2019, the growth started falling off…
How to Use the Kalicube Process to Grow a Company in an Expanding Market
The Business Challenge The company was in an emerging market, struggling with its online visibility. The business had a huge opportunity to capitalize on the lack of competition but needed…
Early Image Selection Shapes Google’s Crawling and SERP Outcomes
Jason Barnard’s recent Google SERP for his name (“Jason Barnard”) shows a fascinating development in Search Engine Optimization and Digital Marketing. Jason’s AI-generated image climbed to a prominent position in…